Japan is a country with an extremely developed commercial sector, where new products are a key driver of consumer desire. As a result, large-scale exhibitions, outdoor ads, TV commercials, and other forms of advertising have emerged. In the highly competitive advertising industry, to make your product stand out, you need something more creative to catch people’s attention. Japanese ads always manage to think outside the box, and in this land of endless imagination, there’s never a shortage of fresh topics.
Blendy Extra Strong Coffee Milk: The Cows’ Graduation Season
Recently, an advertisement for “Blendy” extra strong coffee milk, a product from food company AGF, went viral online. Through a young girl’s monologue and guided visuals, the ad clarifies the timeline between memory and the present. Although the “bovine” nature of the graduates is hinted at from the start via shiny nose rings, the gentle background music and sincere performances by the young actors create a complex viewing experience—evoking both a touch of melancholy and a sense of quirky charm and emotion. The female protagonist, “Cowko,” recounts how she supplemented her diet with rich nutrition and trained hard to be assigned to produce Blendy’s extra strong milk. The commercial’s product placement comes at the end, merging the climax of the short film with the promotion of the product. The excitement of the girl joining Blendy subtly implies the brand’s high standards for milk quality.
From Kuma Plaza to Pot Falls, and on to the rare hot spring hells of Kyushu… WORLD ORDER expresses the culture of order in this nation through their dance. Perhaps you can see how the WORLD ORDER group offers an alternative interpretation of order—the beauty of order is all in the video here: http://v.youku.com/v_show/id_XODEzMTIyNDA4.html