The 11th Asia Outdoor & Fashion Trade Show was held from January 28–31, 2015, at the China National Convention Center in Beijing. This edition of ISPO attracted over 600 outdoor brands from more than 20 countries. Greenfield (Booth No.: 2.115) also made an impressive appearance at the event, bringing a variety of engaging activities that allowed outdoor enthusiasts visiting the show to fully immerse themselves in this feast of experiences.
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This time, Greenfield has partnered with dozens of well-known outdoor brands to launch the “Greenfield Takes You to ISPO” campaign. Visitors can pick up event brochures at the Greenfield booth, visit the booths of participating brands, and scan QR codes there; by scanning a certain number of QR codes, they can claim souvenirs at the Greenfield booth. Greenfield welcomes all outdoor enthusiasts to visit the booth and learn about its latest updates.
Active Engagement: Greenfield Unveils Diverse Activities
As the largest outdoor activity platform in China, Greenfield continues to offer outdoor skills training workshops and environmental protection seminars at this ISPO, providing outdoor enthusiasts with rich and practical knowledge on safety, skills, and sustainability.
Greenfield’s First Outdoor Safety Hardware to Debut at the Show
LiuZiJiao, a brand under Greenfield, will showcase its first outdoor safety hardware product at the exhibition and conduct a pre-sale event on-site. This hardware is a companion product to Greenfield’s Beidou “Real-time Online” outdoor safety platform. Through wearable terminal devices based on the Beidou system, operational service platforms, and supporting apps, Greenfield aims to enhance its comprehensive service capabilities in the field of outdoor safety, offering users interactive location services and safety support during their trips—helping to alleviate concerns for those participating in outdoor activities.
Greenfield Potato’s First Skiing Video Contest Awards Ceremony
During the exhibition, Greenfield will also collaborate with Tudou, a leading domestic video portal, to host the awards ceremony for the first Skiing Video Contest. Outstanding skiing and video enthusiasts from across the country will gather to honor winners in three categories: Most Professional, Most Creative, and Funniest. There will also be screenings of award-winning works, delivering a fantastic video experience to skiing fans.
Greenfield 2014 Elite Team Leaders Award Ceremony Gala
On January 29 during the exhibition, the Greenfield 2014 Elite Team Leaders Award Ceremony Gala will be held in conjunction with the Greenfield Community New Year Carnival. At the event, Greenfield will recognize 50 outstanding users from 2014—including 20 team leaders, 20 forum moderators, and 10 community members—with awards. This is both a token of appreciation for the community’s support and a move to attract more talented individuals to join Greenfield.
During the exhibition, Greenfield will provide real-time updates from the show for outdoor gear enthusiasts who are unable to attend, while the latest news from various renowned outdoor brands will also be featured in the Greenfield 2015 ISPO Special Section. Follow @GreenfieldOutdoors on Weibo and @Greenfield on WeChat for live coverage.