The "Send Shixiang Lake to the World" postcard mailing campaign grandly kicks off

Chengdu, China, March 6, 2015 /PRNewswire/ -- Poly Shixiang Lake Tourism Development Co., Ltd. announced,that the 2015 "Send Shixiang Lake to the World" postcard mailing campaign, jointly organized byChengdu Evening News and Poly.Shixiang Lake, has officially commenced. Starting today, photography and art enthusiasts are invited to submit original works. Selected submissions will not only be printed as postcards and mailed worldwide, but also have the chance to win attractive prizes.

Shixiang Lake in spring is as beautiful as a colorful carpet

Since its opening in 2002,Shixiang Lake has introduced a variety of premium flowers from Europe and America, including the Netherlands. The annual Asian-scale Tulip Tourism Festival held every spring allows visitors to immerse themselves in the feeling that "spring in Europe is right at your doorstep." This year, to let more people experience the vibrant spring atmosphere of Shixiang Lake and the stunning beauty of blooming tulips, the "Send Shixiang Lake to the World" postcard mailing campaign will be held. As long as your lens or brush can capture the unique beauty of the scenic area, these works may be turned into exquisite postcards, distributed free of charge to tourists, international students, foreign institutions in Chengdu, executives of Fortune 500 companies, and mailed to friends around the world. The goal is to showcase the tourism image of Sichuan and Chengdu while sending the heartfelt blessings and warm invitations of the people of Chengdu to the world.

Thiscampaign accepts two main types of submissions: photography and artwork. The requirements for materials are flexible — whether taken with a professional camera or a mobile phone, or created as sketches, oil paintings, children’s drawings, etc. As long as your work tells a story and touches the heart, based on any element of the scenic area — including scenes of visitors, natural landscapes, and focusing on the pleasant experiences brought by the flowers, leisure, entertainment, and cuisine of Shixiang Lake — simply capture the unique beauty of Shixiang Lake as you see it, freeze those touching moments, and tell a different kind of enchanting spring story. Your work will have the chance to be selected..Participating in the campaign is simple,as youcan record the beautiful scenery while traveling with family and friends, or sign up to join group photography and sketching activities organized by the campaign team, fully immersing yourself in the flower seas of the scenic area to create exceptional works.

The submission period runs from today until March 21. Each participant may submit multiple works. Each photo or painting entry must include the name, contact information, and a one-sentence description. After the submission period ends, the organizers will invite renowned photographers, painters, and media professionals to form a judging panel to evaluate the entries. Awards include one first prize, two second prizes, four third prizes, and several excellence awards. The first-prize winners will also receive a cash prize of 1,000 yuan..This campaignwill also feature a grand postcard launch ceremony and an award ceremony for the submitted works.

Shixiang Lake, a national 4A-level tourist attraction,is located in Pujiang County, Chengdu. It is named after the ancient Shixiang Temple by the lake. Pristine forests, natural slopes, gentle streams, tranquil waters, a thousand-year-old temple, and hundred-million-year-old tree ferns. All of these natural resources have endowed Shixiang Lake with its unique charm.

The Shixiang Lake scenic area features thousands of acres of pristine secondary forest, 800 acres of water surface, and millions of blooming flowers on Xiangshan Mountain, creating an ecological beauty where natural landscapes blend seamlessly with man-made scenery. In the early morning, the lake is shrouded in mist, filled with birdsong and floral fragrance; in the evening, the forest glows with layered green shadows and winding paths leading to serene spots — a pure land urban dwellers dream of for relaxation and spiritual renewal. The area’s abundant lake resources also foster a mild climate. The surrounding primeval pine forests, covering tens of thousands of acres, are lush and dense, releasing 30,000 negative oxygen ions per cubic centimeter, making it a true "natural oxygen bar."

Shixiang Lake is home to millions of Dutch tulips, with nearly fifty premium varieties spread across multiple flower zones. These specially cultivated lilies mostly bloom in April and are currently in the dyeing stage. Their crystal-clear, tightly closed buds are about to burst open, exuding an enticingly delicate charm.

(1) Requirements for Submission Materials

1. Creative works in various forms are encouraged, such as photography (including works taken with all kinds of cameras and mobile phones), painting (oil paintings, sketches, children’s drawings, etc.);
2. There are no restrictions on the creation time of the works, which may be in color or black and white. However, they must depict the humanistic landscapes, natural scenery, and visitor activities of the Tulip Festival at Shixiang Lake. The content displayed in the photos should be healthy, positive, novel, innovative, and in line with the theme, extending a sincere invitation to friends around the world.
3. There is no limit to the number of submissions. Each entry must include a title and a description of no more than 140 characters.
4. Photography entries should be submitted in JPG file format. Participants must retain the original image information. No borders, watermarks, signatures, or any other embellishments are allowed. For mobile phone photography, the image resolution should be at least 640*480 pixels, and the file size must not be less than 200KB; for camera photography, the resolution should be no less than 2M.

(2) Submission Method

Edit the photos and related content and send them to the organizing committee’s email address: cdwb1234@126.com. Please include the work title, brief description, shooting time, equipment used, author’s name, and contact information. Paintings should also be photographed and sent as images to the designated email.

(3) Award Settings

1. First Prize: 2 winners (1 for photography and 1 for fine art), each receiving a prize of 1000 RMB + a trophy + a certificate.
2. Second Prize: 4 winners (2 for photography and 2 for fine art), each receiving a prize of 500 RMB + a certificate.
3. Third Prize: 6 winners (3 for photography and 3 for fine art), each receiving a prize of 200 RMB + a certificate.
4. Honorable Mention: 10 winners (5 for photography and 5 for fine art), each receiving a certificate.

(4) Deadline

From now until March 21, 2015