Chen Yinghong, chairman of Clorts Footwear Technology Development Co., Ltd., said: “A professional outdoor shoe brand needs a cluster to drive it, to leverage momentum, to focus attention, and to realize its value. Therefore, the joint action by Alibaba and the government is a very important move for Clorts. It has greatly boosted our brand’s influence in the market.”
“Putian Quality Shoes,” comparable to world-class shoe manufacturing craftsmanship, created a miracle on the e-commerce platform. The “Made in China – Putian Quality Shoes,” endorsed by Putian Mayor Weng Yuyao, sold nearly 80,000 pairs on Taobao, with an average of one pair sold every four seconds on March 31. Currently, the first collaborative trial between the Putian municipal government and Alibaba Group has helped local shoe companies find a new direction for transformation and upgrading. Government-enterprise collaboration aims not only to crack down on counterfeits but also to strongly support independent outdoor shoe brands like Clorts; models such as Clorts’ outdoor variable-speed jogging shoe model 3F013 have been particularly well received by consumers.