5At the end of the month, the news that Lu Pengfei, the e-commerce general manager of outdoor brand OSKAR, had left the company caused a stir in the industry.6Month10, LeSports confirmed that Lu Pengfei had joined the company as Deputy Director of the E-commerce Department, responsible for organizing and expanding LeSports’ vertical e-commerce operations.
Born in1986, Lu Pengfei is not yet30years old this year. However, he has extensive experience in the e-commerce field.2007In his university years, he founded“Nao Shi Wang (Downtown Web)”, a platform that posted offline shopping mall promotions online, which was well received by both merchants and consumers. After graduation, Lu Pengfei first joined the Huoshi Group, where he helped establish its e-commerce department; he later joined OSKAR as e-commerce general manager, building the e-commerce business for this high-end outdoor brand from scratch.
After joining LeSports, the first product he sold was an official licensed souvenir from the Women's World Cup, which LeSports was exclusively broadcasting. Among them, the mascot 'Xue Mei' became the most popular among netizens. 'Xue Mei' is a white Canadian owl, originally named 'Shuéme”', but due to the similarity in pronunciation, Chinese reporters called her“Xue Mei”.“Xue Mei”'s smooth feathers represent the warmth and friendliness of the Canadian people, her pure color represents fairness and justice in the competition, her fashionable hairstyle is a symbol of confidence and pride, and her beautiful big eyes express the Canadian people's welcome to people all over the world.
Regarding this, Lu Pengfei is very confident: 'First, as people's incomes rise and their participation in sports deepens, the sports consumption market will continue to grow, making specialized and vertical sports e-commerce increasingly important. Second, LeSports'significant advantage in resources will give us an edge in key categories such as officially licensed products from FIFA and top football clubs — something other platforms simply cannot match. Third, LeSports’ ecosystem model allows us to reach target consumers in various scenarios, not just through an online e-commerce platform. For example, we can enable real-time product purchases during live broadcasts, produce product experience videos to deepen consumer impressions, or allow product reservations atICCoffline events. The possibilities here are vast and truly exciting.'