The world’s first outdoor travel brand, “Huwan Shi,” makes its debut at ISPO Shanghai Summer Expo

          2015Year7Month2Day –4Day, the world’s first outdoor travel brand “Huwan Shi” will appear at theShanghai New International Expo CentreISPO SHANGHAIAsia (Summer) Sports & Fashion Expo,with booth number1.542. Huwan Shi is a brand under the French outdoor tourism groupHuwans Company, a sibling brand of Decathlon,1975foundedin Marseille, France, with branches in15countries around the world.2012In [year], Huwan Shi entered China and established branches in Shanghai and Chengdu. With the philosophy of “Travel, Explore, Share,” Huwan Shi has developed100travel routes in over1000countries worldwide and employs more than500professional outdoor guides. Its route products differ from traditional mass tourism, focusing mainly on cultural exploration and experiencing the world, offering travelers a brand-new concept of travel.

At this ISPO Shanghai Summer Expo, Huwan Shi will highlight six major travel themes: mountaineering, hiking, cycling, running, diving, cultural exploration, and family travel. From a professional perspective of “New Outdoor, Heartfelt Travel,” it offers diverse travel options for outdoor sports and travel enthusiasts. In outdoor travel, Huwan Shi leads the industry by promoting “Responsible Travel,” allowing travelers to pursue freedom, encounter the unknown, and face cultural differences during their journeys.ISPOThe Shanghai Summer Travel Expo will spotlight six major travel themes: hiking, trekking, cycling, running, diving, cultural exploration, and family trips. From a professional perspective of "New Outdoors, New Journeys," it offers diverse travel options for outdoor sports and travel enthusiasts. In the realm of outdoor adventures, Huwan Shi takes a pioneering industry stance, committing to "responsible travel" for all outdoor enthusiasts. It enables travelers to pursue freedom, encounter the unknown, and embrace cultural differences along the way.,Listen to the voices from around the world.

Based on the future trends of outdoor travel and current realities of domestic travel, during the expo, in addition to showcasing distinctive travel routes, Huwan Shi will also host themed forum presentations. Topics will include new trends in the transformation of outdoor brand store business models, the development and prospects of outdoor family travel, humanistic experiences in outdoor travel, the development and outlook of outdoor cycling travel, and the growth of urban hiking by Huwan Shi—current hot topics. Huwan Shi will invite outdoor travel experts who have joined its travel routes to engage in interactive discussions on-site. To foster better communication and understanding, after the expo, Huwan Shi will also hold an outdoor club gathering, providing participants and followers of Huwan Shi travel activities with an opportunity to share and exchange ideas.