Shanghai, June 11, 2015 /PRNewswire/ -- On June 10, Jinjiang International Hotel Management Co., Ltd. and The Prince Hotels, Japan held a signing ceremony for a memorandum of cooperation at Jinjiang Hotel in Shanghai. Mr. Wang Rongfa, Senior Vice President of Jinjiang International Hotel Management Co., Ltd., and Mr. Stanley X X X, Director and Executive Vice President of The Board of Directors of The Prince Hotels, both attended and witnessed the successful signing of the agreement.
Mr. Wang Rongfa, Senior Vice President of Jinjiang International Hotel Management Co., Ltd. (second from left), and Mr. Stanley X X X, Director and Executive Vice President of The Board of Directors of The Prince Hotels (second from right), signed the memorandum of cooperation.
Jinjiang International Hotels and The Prince Hotels are leading players in the hotel chain industry in their respective countries. Under the framework of the memorandum of cooperation, both parties will engage in business exchanges by establishing a marketing alliance. They will also leverage each other’s reputation, expertise, and marketing networks in key source markets to jointly enhance brand visibility and expand market share.
In recent years, Jinjiang International Hotels has continuously established cooperative alliances with renowned overseas hotel groups. It has already built solid partnerships with several international hotel groups, including Hanwha Hotels & Resorts and Oriental Hotel Group in South Korea, as well as Tokyu Hotels & Resorts Corporation. Regarding the collaboration with The Prince Hotels, Japan, Mr. Zhang Xiaoqiang, CEO of Jinjiang International Hotel Management Co., Ltd., expressed strong confidence, stating, "Internationalization for Jinjiang International Hotel Management Co., Ltd. relies on alliances and cooperation. The signing with The Prince Hotels will be beneficial to..."Jinjiang International Hotels...further expanding its international marketing network, providing guests with more choices and more convenient services on a mutually beneficial basis, thereby meeting the growing demand for leisure and business travel in the Asian market."
With the relaxation of visa requirements for Chinese travelers visiting Japan and adjustments in the yen exchange rate, enthusiasm among Chinese tourists for traveling to Japan continues to rise, repeatedly breaking records. According to statistics from the Japan National Tourism Organization (JNTO), the number of Chinese visitors to Japan in 2014 reached 2.41 million, the highest in history, marking an increase of nearly 80% compared to 2013. Among the visas issued by Japan to overseas tourists, those granted to travelers from China accounted for 70% of the total. Meanwhile, China has also become a popular outbound travel destination for Japanese tourists. This undoubtedly creates more opportunities for the collaboration between Jinjiang International Hotels and The Prince Hotels.
Mr. Stanley X X X, Executive Vice President of The Prince Hotels, said at the signing ceremony, "We are very pleased to establish this partnership with Jinjiang International Hotel Management Co., Ltd. Jinjiang International Hotels has over 90 years of tradition and history, and is a leading hotel brand in China. The Prince Hotels, on the other hand, represent the essence of Japanese hospitality in the hotel industry. The alliance between the two will create significant synergies and greatly enhance the global visibility of both brands."Jinjiang International Hotels has over 90 years of tradition and history, and is a leading hotel brand in China. The Prince Hotels, on the other hand, represent the essence of Japanese hospitality in the hotel industry. The alliance between the two will create significant synergies and greatly enhance the global visibility of both brands.