“The world is so big, and we all want to see it!” With the popularity of various family-oriented entertainment shows, more and more parents are beginning to value investment in education and parent-child interaction, which has also led to a rapid warming of the family travel market. Recently, the global travel search platform Skyscanner, based on years of data accumulation, conducted data analysis on summer family travel and found that in recent years, the average growth rate of Chinese summer family travel has been around 44%, showing rapid development. Trips abroad with three-member families from Beijing, Shanghai, and Guangzhou have become the main force in overseas family travel, while countries such as Japan and Turkey have seen a rapid rise in popularity among parents in recent years.
Family travel abroad accounts for 32%, with July being the peak travel period
Every trip allows children to grow, and the concept of “education through travel” has led to the continuous expansion of the scale of family travel. The analysis conducted by Skyscanner on family travel confirms this point. In addition to domestic travel, the trend of outbound family travel from China has also been increasing year by year. From 2013 to 2015, the average growth rate of Chinese summer family travel was 44%, and during the summer vacation months of July and August, July is the peak period for family travel. Among family travel consumers, those aged 31–45 are the majority, and the age of their children mainly ranges from 4 to 12.
About Skyscanner:
Skyscanner (www.tianxun.com), as the Chinese site of Skyscanner, is a global leading travel search platform that provides instant online comparisons of millions of routes from over a thousand airlines, as well as car rentals and hotels. Skyscanner offers flexible search options that allow you to browse flight prices for a month or even a year, enabling you to make the most cost-effective choices. Through Skyscanner, you can search all travel products from OTAs, airlines, and top ticketing agents, thus obtaining the lowest prices without any additional fees.
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