To elevate the travel retail shopping experience beyond traditional duty-free shopping, Shilla Duty Free proudly unveils its brand-new Shilla Beauty & Wellness Experience Center, located on the mezzanine level of the Departure Hall store in Terminal 3. The newly opened mezzanine offers a selection of exclusive high-end beauty facilities and services, significantly enhancing the overall shopping experience for customers.
“The newly introduced mezzanine floor seamlessly blends impeccable products and services, creating a warm environment at Shilla Duty Free that allows customers to enjoy an unforgettable, all-encompassing shopping experience. It also serves as the perfect platform for delivering premium and distinctive services tailored for customers seeking more refined treatments. In collaboration with our multi-brand beauty store on the first floor, we have carefully curated products and services that cater to the preferences of international travelers, presenting two outstanding shopping destinations,” said Mr. Cha Jung-ho, Senior Executive Vice President of Shilla Duty Free.
“Changi Airport has always been committed to enhancing retail offerings for international travelers by introducing emerging and unique retail experiences. With this philosophy in mind, we are once again welcoming a globally pioneering travel retail concept store. Beauty is a core retail category at Changi Airport. We are delighted to collaborate with Shilla Duty Free to realize this exciting new retail vision. In addition to attractive pricing, Changi Airport has great confidence in the unique beauty services provided by Shilla Duty Free, which also adds to its competitive edge as a global shopping destination for travelers,” said Lim Peck Hoon, Executive Vice President of Commercial and Promotions at Changi Airport.
Stepping into the exquisitely designed Shilla Beauty & Wellness Experience Center, discerning beauty enthusiasts are sure to fall in love with the top-tier beauty services available. The center features four flagship luxury beauty brands – Chanel Beauty Lounge, Dior Beauty House, Luxury Skincare Bar by La Prairie, and SK-II Pitera Lounge.
About Shilla Duty Free
A subsidiary of Samsung, Shilla Duty Free is a leading global travel retailer offering quality products from over 500 internationally renowned brands across categories including fashion, jewelry, cosmetics, perfumes, and watches. Currently, Shilla Duty Free operates four stores in South Korea, two in central Seoul and Jeju Island respectively, as well as two airport duty-free stores in Incheon and Gimpo. At present, Shilla Duty Free in Incheon International Airport provides a “one-stop” shopping experience on the day of departure, featuring a wide selection of beauty, fragrance, spirits, tobacco, and fashion brands. Additionally, the company has recently entered into a joint venture with Hyundai Development Corporation to build the world’s largest downtown duty-free store in Seoul’s Yongsan District.
With decades of experience serving urban travelers, Shilla Duty Free has successfully expanded its Korean operations to Changi Airport. It is now Singapore’s largest comprehensive beauty product store, offering up to 182 cosmetics and fragrance brands, with prices up to 40% lower than those in the city. Shilla Duty Free also operates Prada, Bottega Veneta, and two MAISON de CHRONUS watch stores at Changi Airport.