The Pathfinder signs up Xia Yu to kick off the winter sports season with an Olympic champion

As interest in winter sports continues to grow, China’s leading outdoor brand Pathfinderwillappoint acclaimed actor and avid skier Xia Yu as the spokesperson for its new wintersportsproduct line.Moreover, Pathfinder will alsoonNovember 3rdco-host the “Hot Snow, Burning Winter Fueling the Winter Olympics” launch event with the Bird’s Nest Stadium,where, in addition to Xia Yu,Olympic championswill join numerous skiing enthusiaststo witness the launch of Pathfinder’s winter apparel,the “Yu with You”route unveiling,and the kickoff of Tmall’s Double Eleven shopping festival..

Pathfinderis hostingthe “Hot Snow, Burning Winter Fueling the Winter Olympics” launch eventtoshare the joy of winter sports with more people and encourage greater public participation in these activities, allowing everyone to enjoy the fun..Pathfinder has long been committed to promoting an active and healthy lifestyle and advancing national fitness initiatives. The brand is dedicated to driving continuous progress in China’s sports industry, supporting the development of winter sports in the country, pursuing technological innovation, and providing safe and comfortable outdoor gear for the brave and adventurous.