During the National Day Golden Week, media reports showed many people traveling to Japan to shop, primarily because Chinese consumers believe Japanese products guarantee quality. This undoubtedly reflects the increasing demands of consumers for product quality and their growing awareness of their own rights. This situation has drawn attention from the entire society, showing that quality has become critically important in both business development and national livelihood. As a leading domestic outdoor brand, Toread places great emphasis on product quality. The company continuously enhances the quality awareness of all employees and suppliers, correctly addresses quality issues, and provides guarantees for consumers. Only such companies can establish century-old brands and serve as role models.
In response to the growing focus on quality, the"First Toread Quality Month"officially launched on October 8th. This event is led by the Toread Group in collaboration with testing institutions such as the China Textile Industry Federation Testing Center, CTI, Tianfangbiao Testing Technology Co., Ltd., Jiangsu Textile Inspection Center, and SGS. The purpose of the event is "to foster a company-wide quality culture where everyone cares about quality; full participation, starting with me, starting with the details; shifting the concept of quality — I am a producer, and also a consumer." At the launch ceremony, Peng Xin, President of the Outdoor Business Group at Toread Group, gave a speech, pointing out that "quality is the lifeblood of a company. Toread aims to enhance the quality awareness of all employees, correctly address quality issues, and provide guarantees for consumers."
1. By visiting markets to understand the advantages of high-end products and improve upon our shortcomings; at the same time, inviting suppliers to participate in on-site inspections and defective product displays held in warehouses.
2. Providing training for internal employees, finished goods factories, and fabric/accessory factories on national standards, testing methods, consumer rights protection, domestic regulatory requirements, analysis and improvement of common product quality issues.
3. Training for the terminal market, covering national policies and standards, after-sales service, product labeling and maintenance, as well as product technology elements and promotion. This ensures all Toread employees are better equipped to serve consumers. The Quality Month activities will continue through November, with a series of additional training sessions to follow.
Toread has already collaborated with Tianfangbiao Testing Technology Co., Ltd. to conduct training for fabric and accessory factories, which was successfully completed with their assistance.
