At 13:30 on July 6, the strategic cooperation press conference between HowToTrip Outdoor and Xiaomi MIJIA QiCycle was held at the venue of the 11th Asia Outdoor Exhibition in Nanjing. The two parties joined forces to build a cross-industry ecosystem chain through an intelligent omnichannel approach, attracting widespread attention.
As early as the 23rd of this month, the Xiaomi MIJIA QiCycle electric-assist folding bicycle, jointly produced by Xiaomi and QiCycle, was officially launched. Following the launch, HowToTrip Outdoor will hold offline sharing events for the Xiaomi MIJIA QiCycle at dozens of its experience stores nationwide. The first sharing event will take place at 15:00 on July 2 at the HowToTrip Outdoor headquarters in Xiamen. At that time, HowToTrip Outdoor experience stores will set up experience and sales points for the Xiaomi MIJIA QiCycle electric-assist folding bicycle, along with after-sales service.
As an outdoor lifestyle service provider and a leading domestic outdoor products channel, HowToTrip Outdoor has not only seen rapid development in its offline channels but has also initiated the construction of an intelligent omnichannel ecosystem. By integrating technology with the outdoors, it continuously explores new business opportunities starting from “smart” solutions. While building the outdoor ecosystem, it will also incorporate more cross-industry brands like Xiaomi MIJIA QiCycle to jointly create an outdoor ecosystem circle and widely promote the concept of outdoor living.