At this year's exhibition, the "China Outdoor Manufacturing Alliance" participated alongside numerous brands. The booth design adopted the concept of an ancient city, streets, and shops, using this layout to showcase the alliance enterprises' integrated business model of "design – manufacturing – marketing."
This year, the Sheffield booth showcased new products from the two brands SOG and Sheffield.

The eyecups feature a rotating design to help the eyes easily align with the correct eye point. This design also accommodates users who wear glasses: when wearing glasses, you can use them directly; when not wearing glasses, simply rotate the eyecups out for use. The surface is made of shock-resistant rubber-plastic material, offering a comfortable grip and effective protection for the binoculars.