The organizing body, Yongle Culture, drawing on 13 years of experience in the entertainment industry, integrates performance, EDM, film and television stars, and other entertainment elements into the sporting event, making sports more entertaining and encouraging the general public to get involved and enjoy the thrill of skiing. With professional sports guidance, diverse competition formats, user-friendly fringe arrangements, and an exhilarating on-site atmosphere, the 2nd China Mass Skiing Technique Grand Prix is sure to ignite enthusiasm for mass skiing.
Snow, performances, stars, food influencers — the launch event is packed with highlights
Central Conservatory of Music faculty member and musician Wang Yong, renowned rock musician Zhao Yiming, also lent their support to the skiing event at the launch. Known as the “Mermaid Princess,” singer, actress, race car driver, and producer Sun Jingyuan, who wears many hats, performed her hit song “Mermaid Diva” at the launch, dazzling the audience with her hot figure and explosive stage presence, infusing the professional skiing event launch with a high-fashion, adrenaline-fueled audiovisual spectacle. She will also showcase her signature move — snow drifting — at the finals, sure to wow many fellow skiers. Beyond performances during the event, there will also be rock music and games, while the evening party afterward offers professional skiing information, technical exchanges, masterclasses, as well as food and drinks — all highly anticipated. Beijing’s internet-famous kebab spot, Qiaodi Chuanba, also announced at the event that it will bring the warmest vibes to skiers on-site. With EDM setting the mood, everyone can fully enjoy the last ski season.
the goal of “getting 300 million people on the snow”! To date, the China Mass Skiing Technique Grand Prix has become the largest mass skiing competition in China and will surely contribute to spreading skiing culture, growing into a traditional flagship event.