GREGORY GREGORY Fit is
everything! GREGORY The founder of the GREGORY brand— Wayne
Gregory—is a visionary talent in the American outdoor sports scene. As a teenager,Wayne he became a member of the highest rank in the Boy Scouts of America Eagle Scout(Eagle Scout).Wayne He personally designed and crafted backpacks, refining them through field expeditions. After years of accumulation,Wayne he developed his own unique backpack design philosophy:Fit is everything.?? As long as the backpack fits the user’s body well, no matter how heavy the load, the weight will be distributed across different parts of the body, thereby greatly reducing shoulder pressure.??1977Year,Wayne he officially established the company in San Diego, California, USA, and founded theGREGORYbrand, specializing in the production of mountaineering backpacks. GREGORYThe brand’s backpacks, with their innovative design, ergonomic features, and focus on quality—free from flashy so-called high-tech elements—earnedGREGORYbackpacks widespread global recognition. In particular,GREGORY
ACTIVE SUSPENSION SYSTEMthey perfectly combined comfort and flexibility, marking a major breakthrough in the field of outdoor backpack design. GREGORYAfter the launch of the brand’s backpacks, they won numerous professional outdoor awards across various regions worldwide, and were adopted by many high-altitude mountaineering teams, outdoor training schools, and even U.S. special forces, earning theWayne brand a reputation in the outdoor sports industry as the““Master of Backpacks.””! During the 40th-anniversary celebration, outdoor sports enthusiasts across the country will hit the trails withGREGORYbackpacks, trekking classic outdoor routes while enjoying the pleasure of backpack comfort. Founder of GREGORY:Wayne
Gregory GREGORY GREGORY: Keep innovating and moving forward! GREGORYFrom the very beginning of the brand’s establishment,LOGOit integrated the initials ofGregorythe three wordsMountain ,Productswith the pattern of the mountain ranges in California,GMPexpressing the brand’s mission. Over the past forty years,GREGORYthe brandGREGORYhas undergone multiple redesigns and releases—from the simple, straight-lined, angular designs of the 1980s toLOGOthe expressive, abstract wave patterns introduced later—regardless of how the visual aesthetics have evolved,2000the core meaning has never deviated from the original design intent.LOGOthe underlying meaning has never deviated from the original design intent. The Evolution of GregoryLogoGregory: Vision with Depth GREGORY Gregory: A Brand with Vision and Depth During the June celebration event, we will invite outdoor backpack collector Mr. Liang Wei to showcase over100dozens ofGREGORYGregory’s classic backpack collections from the past forty years in Beijing. He will share the outdoor stories behind his collection, using these physical items to witness the development journey of theGREGORYGregory brand’s“function-driven, continuously evolving, future-oriented philosophy that stays true to its original mission. Each”Gregory backpack, with its minimalist and clean design, will faithfully accompany us on our outdoor dream path that begins at the foot of the mountain and extends into the future.GREGORYThe brand’s simple and clean-designed backpacks will faithfully accompany us on that outdoor dream path that begins at the foot of the mountain and extends into the future. GREGORY Gregory: A Brand with Heart As an ancient Chinese saying goes: “Only those who feel deeply can truly understand.”GREGORY The Gregory brand is one that has heart and feels deeply, and it turns that emotion into genuine action. Since entering the Chinese market,GREGORY Gregory backpacks have formed an inseparable bond with Chinese outdoor enthusiasts through their excellent quality and heartfelt service. Especially in recent years,GREGORYthe introduction of the backpack repair service has further won the love of outdoor lovers. We hope that what we are repairing is not just a backpack—or even just another brand’s backpack—but rather your cherished memories, beautiful journeys, deep emotions, and vivid recollections, preserving the items that once accompanied us for even longer. In nature, we entrust our years to the wild with open hearts, and the ones that loyally support us areGREGORY the mission of the backpack. An outdoor enthusiast once wrote a poem: “Walking afar on misty roads of the mortal world, gazing back at green hills stirs emotion.”??Sword shadows linger on snowy peaks in dreams, while petals flutter from towers accompanied by flute songs.??Frost’s glow has faded with the meaning of white clouds; plum blossoms’ charm swells anew with rosy affection.??With enthusiasm, leaning on a cane, we journey far through mountains and waters, gently touching the backpack as the moon still shines bright.?This poem isGREGORYthe heartfelt voice of our brand friends, and all of usGREGORYbrand members are deeply moved. We know that over forty years of brand history, there are too many stories of genuine emotion. Therefore, we need an opportunity to share and listen—to tell all of us about your favorite bag, that outdoor story, that journey of the heart. For this, we will offer heartfelt rewards to inspire moving forward. Founder of GregoryWayne Gregoryand his wifeSusie “I andGREGORY ”the essay contest is launched for you. Participation method:? Submit your entry by sending it to:gregory@cora.org.cn? Title: “My Memories with Gregory”? Word count unlimited, with no fewer than5photos, and please leave your contact information.? Outstanding works selected each week will be featured onGREGORYthe official account. Submission period:?2017year4month10day-2017to9year17month Evaluation period:?2017year4month16day-2017to10month29Day Weekly Excellence Awards: Outstanding submissions will be selected from all entries and featured on the Gregory WeChat public account. Monthly Champion: A vote will be held in the following month to select winners from the weekly excellence submissions of the previous month. Annual Champion: In2017the10month, a vote will be held to select the annual champion from the monthly champions. Prize Rules:? 1) All participants who submit entries for evaluation will receive one Gregory 9th Anniversary commemorative backpack cover.40One anniversary commemorative backpack cover. 4) Annual Grand Prize: The annual champion will be selected by vote from the monthly champions.?. Prizes will be announced during6the Beijing Gregory 9th Anniversary celebration event in40the?month. (The right to interpret the above activities belongs to the GREGORY brand)1977-2017Year,GREGORY GREGORY, as a top global outdoor sports backpack brand, will celebrate its 40th anniversary. To mark this occasion,GREGORY the GREGORY brand headquarters will joinGREGORY backpack enthusiasts worldwide in a series of celebratory events, commemorating the years gone by and joining hands in this momentous celebration.