On April 21, 2017, the Epson Innovation Day was grandly held in Qingdao. Taking this opportunity, the signing ceremony for Epson's sports watch ambassador was also held. Mr. Muneyasu Ando, General Manager of Epson (China) Co., Ltd., officially announced that renowned trail runner Yun Yanqiao would be the ambassador for Epson sports watches. This collaboration between Epson and Yun Yanqiao is a significant market move half a year after the launch of Epson sports watches, fully demonstrating Epson’s determination to enter the wearable market. At the same time, Epson also looks forward to conveying the concept of rational exercise and scientific fitness to customers.
(Mr. Muneyasu Ando, General Manager of Epson (China) Co., Ltd., presenting the ambassador certificate to Yun Yanqiao)
It is reported that Epson sports watches enjoy high market recognition in Japan. Data shows that in 2015, Epson’s Wristable GPS (GPS sports watch) ranked first in market share in Japan*1. Epson’s connection to watches dates back to the 1940s, with its business originating from the development and manufacturing of watches. The “savings, miniaturization, and precision technologies” accumulated by Epson in watch manufacturing have become the cornerstone of its strong development. The excellent international market performance of Epson sports watches fully reflects Epson’s strong brand power and technological advantages.
Speaking about the Yun Yanqiao signing plan, Mr. Muneyasu Ando, General Manager of Epson (China) Co., Ltd., said that as a world champion in trail running with extensive experience, Yun Yanqiao has strong influence in the industry. At the same time, his constant self-transcendence and challenge of limits are highly aligned with Epson’s spirit of innovation. Moreover, the advantages of Epson sports watches—such as precise GPS positioning, optical heart rate monitoring per second, and long battery life—can provide runners with accurate data references in various competitions.
(Mr. Muneyasu Ando, General Manager of Epson (China) Co., Ltd., presenting Epson running team apparel to Yun Yanqiao)
Regarding the collaboration with Epson, Yun Yanqiao expressed great appreciation for the professionalism and precision of Epson sports watches, and trust in Epson’s brand and its vertically integrated business model of independent R&D and manufacturing. During the trial wearing, he felt that Epson sports watches could truly deliver value to runners, thus further solidifying his confidence in the endorsement. It is understood that Yun Yanqiao will wear the Epson RUNSENSE SF-850 ultra-marathon-grade optical heart rate GPS sports watch to compete in the Yading Trail Race, going head-to-head with French athlete François D’Haene.
(Sports Health Exhibition Area at Epson Innovation Day)
Epson sports watches can scientifically manage exercise. Their high-precision GPS sensing chip features correction functions for accurate positioning; their optical heart rate sensors can continuously monitor heart rate per second. Coupled with dual sensors, dual filters, and a more wrist-fitting I-shaped strap design, the accuracy of heart rate data can reach up to 99%*2; relying on Epson’s proprietary energy-saving chips, Epson RUNSENSE professional sports watches offer long battery life. For example, the Epson RUNSENSE SF-850, with both GPS and heart rate monitoring turned on, can last up to 20 hours. Epson sports watches can display data such as heart rate, pace, distance, cadence, stride length, altitude, calories, sleep, and mood, allowing people to understand their health status in real time and accurately.
(Epson Sports Watch SF-850)
As a globally leading technology company, Epson has always focused on innovation in four major fields: inkjet, visual, wearable, and robotics. With “savings, miniaturization, and precision” technologies at its core, Epson adopts a vertically integrated business model and adheres to a “technology + localization” strategy, striving to deliver products and solutions that exceed expectations. Epson sports watches will continue to enrich their product line, covering more sports and running enthusiasts with even more powerful features, such as support for swimming, triathlon, and trail running. It is believed that Epson will achieve remarkable success in the wearable field, and we look forward to its outstanding performance in 2017!