The London Marathon, with a record-breaking turnout of over 40,000 participants, has come to a thrilling close. As one of the six World Marathon Majors, it may not be as fast as Berlin, as historic as Boston, or as crowded as New York, but with its uniquely distinctive cosplay elements, the London Marathon isn't just hard to get into—you practically need luck on your side to secure a spot through the lottery. That’s why, thanks to its reputation as the “hardest-to-enter” marathon, it’s become even more sought-after. One of the highlights of this year’s marathon was the attendance of British royal family members Prince William, Kate Middleton, and Prince Harry at the opening ceremony.
You might not know that the London Marathon holds the record for producing the most world-best performances in both men’s and women’s categories in history, and it was also the first marathon in the world to incorporate cosplay elements into long-distance running. Looking at the current state in 2017, it’s estimated that the London Marathon is also one of the events with the most diverse and comprehensive range of wearable devices. As for the most down-to-earth item—the headphones—renowned tech media author and London Marathon participant Gareth Beavis said: among those that race, the Aftershokz Trekz Titanium headphones are the main models used, given they’re the only headphones you can use in every race legally.
Undoubtedly, after recently becoming the official partner of England, Aftershokz bone conduction headphones have now also been crowned the “people’s choice champion” at the London Marathon. It seems that the love the British public has for Aftershokz bone conduction headphones is no less than that of North American running enthusiasts.
As an industry KOL, Gareth Beavis professionally pointed out the reasons for the high visibility of Aftershokz bone conduction headphones at the London Marathon: clearly, only Aftershokz bone conduction headphones allow you to enjoy music while running on the London Marathon course, without compromising safety or isolating yourself from your surroundings—and of course, they also look good, adding style points to your look. With an ultra-long battery life, they’ll last you the full six-and-a-half-hour race cutoff. Though… if you really do run for six and a half hours, you might just set a new London Marathon record.
Unlike the individualistic and loosely structured approach of North America, Britain’s academic heritage makes it generally more rigorous and standardized in many aspects. UK Athletics explicitly states in its regulations that in-ear headphones must not be used in open sports environments such as outdoor road races. This makes it easy to understand why AfterShokz is more popular in the UK.
The bone conduction technology advocated by AfterShokz (Shenzhen AVS Tech Co., Ltd.) delivers sound directly through the bones of the skull, allowing runners to enjoy music while keeping their ears open, thus greatly enhancing safety during exercise. Specifically, unlike all the headphones we’ve encountered before: when using bone conduction headphones, there's no need to insert or cover your ears—just gently place them on your head, and the vibrations are transmitted directly to the cochlea through the temporal bone, creating the sensation of sound. Because they don’t transmit sound through the eardrum like traditional headphones, they can protect your hearing very well. At the same time, since bone conduction headphones don’t block your ears, they don’t isolate you from external sounds like traditional headphones do, offering much greater safety—this is the biggest reason why more and more sports enthusiasts regard bone conduction headphones as the “ultimate” workout earphones.
As the global leader in bone conduction technology, AfterShokz (Shenzhen AVS Tech Co., Ltd.) has won numerous awards in the field of sports headphones ever since its Bluez bone conduction headphones won the Wall Street Journal’s Annual Innovation Award in 2012. These include the 2016 German Red Dot Design Award and the Japan Good Design Award. Whether in technological innovation or industrial design, AfterShokz always stands out and earns praise.
It is reported that AfterShokz will soon launch another major new sports bone conduction headphone model globally. Its core technology is derived from the flagship product Trekz Titanium, but its design and wearing method have been innovated, and most importantly, the consumer purchase cost will be significantly lower. Stay tuned for more updates.