“Camp” in the Wild — The Gore Outdoor Pioneer Camp in Action

Pioneers—— are always the ones at the forefront of the times. They fear no challenges, forge ahead with determination, become role models for the public, and lead the way forward. Since its establishment in 2013, the Gore Outdoor Pioneer Camp has also consistently led the direction of outdoor sports. The Pioneer Camp, with its professional approach, is dedicated to disseminating proper outdoor philosophies and knowledge. Through online and offline interactions with “Pioneer Mentors,” it has nurtured a large number of capable and high-caliber “outdoor pioneers.” Under the guidance of these pioneers, people from all corners of the country who love life have come to understand and embrace the outdoors, becoming the most active and vital core force in China’s outdoor sports scene today.

On the morning of July 1, 2017, mentors of the Gore Outdoor Pioneer Camp, outstanding pioneer representatives, and numerous well-known industry opinion leaders gathered at the Nanjing International Expo Center to reflect on the past, look to the future, and jointly write a new chapter for development under emerging opportunities. The series of events garnered widespread attention within the industry and once again became the highlight of the 2017 Asia Outdoor Exhibition.

 Amidst the blessings of numerous industry leaders, entertainment stars, and outdoor enthusiasts, the live-streaming event of the Gore Outdoor Pioneer Camp at the Asia Outdoor Exhibition commenced. Cai Yingyuan, General Manager of LeSports Outdoor,served as the host, introducing the attending guests to the audience. Li Hao, Deputy General Manager of Nanjing Ningfei International Exhibition Co., Ltd., extended the most sincere wishes on behalf of the Asia Outdoor Exhibition to the Gore Outdoor Pioneer Camp. The event was broadcast live in its entirety by LeSports.

 GORE-TEX?/span>Zhang Jingwei, Brand Marketing Director of China

“Since the launch of the Gore Outdoor Pioneer Camp project in 2013, over the past four years we have trained more than thirty mentors and over three thousand pioneers. These mentors and pioneers have organized thousands of activities, including mentor lectures, ‘Pioneers on the Road,’ Outdoor Pioneer Days, and various other formats. Their footprints span across the nation, bringing knowledge and skills to outdoor enthusiasts. Today, the Pioneer Camp has joined the LeSports platform and is collaborating comprehensively with coach-K to embark on an extraordinary outdoor journey. We’re waiting for you at the Gore Pioneer Camp!” – GORE-TEXZhang Jingwei, Brand China's Marketing Director and a participant and witness to the four-year development journey, introduced to the guests presentthe growth trajectory of the "Outdoor Pioneer Camp."

The vigorous development of the Pioneer Camp would not have been possible withoutthe selfless dedication of the "Pioneer Mentors." From mentor open classes and Pioneer Training Camps to the compilation of the "Outdoor Secrets Manual," the hard work of the mentors is evident everywhere. Well-known figures such as the renowned director Xiong Xinxin, famous actors Xu Jie'er and Chen Zhen, KAILAS founder Zhong Chengzhan, Sanfo Outdoor founder Zhang Heng, LeSports Outdoor Business Headquarters General Manager Cai Yingyuan, "Mountain Wild" chief reporter Yu Feng, "Outdoor Exploration" editor-in-chief He Yihong, mountaineer and writer Shiyilang, Nanjing Biancheng Sports chairman Huang Geng, Nanjing Ningfei Exhibition Company general manager Li Hao, and famous mountaineer Song Yujiangare all part of the mentor family. During the live broadcast,GORE-TEX?/span>Zhang Jingwei, Brand China's Marketing Director, on behalf of the Pioneer Camp, presented certificates to2016's Best Mentor Zhang Yan and outstanding mentors Hei Hui and Lao Xiangpi, who made significant contributions. Upon receiving the "2016 Best Mentor" certificate, Zhang Yan reflected on his experience as a mentor and said with emotion: "Upholding and spreading the philosophy of the Gore Outdoor Pioneer Camp has always been my most persistent pursuit, and in the years to come, I will continue to fulfill the responsibilities of a Pioneer Camp mentor through concrete actions.".

 Mentor Zhang Yan

The passing on of the torch is key to the Pioneer Camp's vitality and influence. A group of outstanding outdoor opinion leaders has continuously been welcomed into the Pioneer Camp to become new mentors. Song Yujiang, representing the newly joined mentors, stated that he will definitely use his many years of experience in outdoor sports to bring knowledge and skills to outdoor enthusiasts, allowing them to enjoy the pleasures of outdoor activities more fully.

 Mountaineering hero Xia Boyu

The collaboration between the Pioneer Camp and LeSports is another highlight in the outdoor community this year. Leveraging the widely accepted medium of online video, the new platform integrates online, mobile, and LeTV channels. The latest and most authoritative content from the Pioneer Camp can now reach more outdoor enthusiasts in simpler ways and with more direct impact.GORE-TEX?/span>Zhang Jingwei, Brand China's Marketing Director, explained the significance of the collaboration to the guests present.

The Kailas Outdoor Coach Growth Plan — "CoachK" — is a reward and support project targeting the outdoor coaching community. With aligned directions and shared philosophies, the Pioneer Camp and CoachK naturally came together. Zhong Chengzhan, founder of the KAILAS brand, on behalf of CoachK, received the plaque awarded by the Gore Outdoor Pioneer Camp. This moment marks the launch of a comprehensive strategic partnership between the two most influential projects in the industry. Moving forward, they will fully leverage their strengths and mentor resources to provide better concepts and technical support for China's outdoor enthusiasts.

That afternoon,the 2017 Gore Outdoor Pioneer Camp Mentor Annual Meeting was held in the conference room of the Nanjing International Expo Center. GORE-TEXZhang Jingwei, Brand Marketing Director of China at the brand, first reviewed and summarized the achievements made by the Pioneer Camp over the past year.GORE-TEX?/span>The brand is a globally renowned outdoor fabric manufacturer, and its fabrics are widely used in the production of clothing and footwear that offer functionality, protection, and a sense of style. The attending mentors listened attentively as Ms. Zhang introducedGORE-TEX?/span>the brand’s latest technologies, gaining further insight intoGORE-TEX?/span>the current development and application of its fabrics.

Next, a representative from the Kailas brand introduced to the attendees of the annual meetingDetails and progress on the implementation of the Kailas Outdoor Coaches Growth Program—CoachK. Song Yujian, a newly joined mentor in the Pioneer Camp, shared his climbing experiences and plans in recent years with old and new friends present.

Mentors attending the annual conference expressed their visions for the current state and future of the Pioneer Camp,and offered their best wishes for collaboration with CoachK. "Pioneer Mentors" are the core strength and most invaluable asset of the Gore Outdoor Pioneer Camp. Their growth has accompanied the rise of outdoor sports in China and will surely witness the full maturation of the outdoor industry.