Photographed by HowToTrip photographer Focal Plane CMOS at Wuhai Lake
Recently, HowToTrip’s Crazy Travel Group, in collaboration with the Wuhai Tourism and Sports Bureau, launched an immersive travel experience in Wuhai, Inner Mongolia. According to reports, HowToTrip invited photographers, hand-drawing KOLs, and others to participate in in-depth travel activities in Wuhai: camping in the desert and hosting bonfire parties, watching the “sea” by the desert at sunset, visiting wineries for wine tasting… The creators showcased their photography, paintings, and travelogues, highlighting a new way of interest-based travel for the post-95s generation.
Crazy Play: Two Couples + Two In-Depth Routes
According to reports, in response to the needs of today’s post-95s for deep and interest-based travel, the HowToTrip Crazy Travel Group Wuhai stop has customized two distinct in-depth travel routes: the “Passionate Wuhai” tour and the “Romantic Wuhai, Meet Love” tour.
On the “Passionate Tour,” creators rode off-road vehicles through the Ulan Buh Desert, set up bonfires deep in the sands, and admired the starry skies and Milky Way late at night… experiencing Wuhai’s wild rhythm. The “Romantic Tour” offered cycling in Wuhai, reading in book cafes, wine bottling at vineyards, and watching sunsets by the lake… immersing in Wuhai’s slow life.
The “Romantic Tour” also invited two couples of HowToTrip photographers for the first time, using an innovative couple-travel photography approach to deeply experience the romance of Wuhai. HowToTrip photographer Focal Plane CMOS traveled for the first time with his photographer girlfriend—Grasshopper Girl—to seek romantic experiences in the desert.
HowToTrip photographer Focal Plane CMOS’s photo of his travel companion
Hand-drawn illustration of Gand Mountain by HowToTrip illustrator Lintian
Interest-based creators enjoy multi-dimensional experiences, strong creativity earns praise
It is revealed that the invited HowToTrip creators are categorized by the interests of post-95s. Art photographers such as Terry F, Japanese-style photographer Focal Plane CMOS, anime cosplayer photographer Shuai Yingying, literary portrait photographer Grasshopper Girl, and illustrator Lintian recorded travel landscapes from their unique perspectives, showcasing different styles of the destination while also representing the travel trends distinctive to the post-95s generation.
HowToTrip photographer Shuai Yingying attempts to shoot from a unique perspective
Desert highway leading to Wuhai City
Creators in the midst of their work
HowToTrip Becomes a Hub for Post-95s Interests, Showcasing Their Travel Lifestyle
It is reported that the HowToTrip Crazy Travel Group is an in-house brand project of HowToTrip. The project invites young creators from various interest fields on HowToTrip to form travel groups, offering exclusive interest-based travel experiences for the post-95s generation.
Centered around interests, the HowToTrip Crazy Travel Group produces high-quality UGC content in various forms—including photos, videos, text, illustrations, and travel journals. For post-95s, travel is no longer just sightseeing or leisure trips, but a carrier of interest-based lifestyles centered around travel. The high-quality content produced during these journeys—such as photography, food, and travel journals—represents the travel lifestyle of the post-95s generation.
So far, the HowToTrip Crazy Travel Group has visited destinations such as Taiwan, Japan, and Wuhai. Participating creators cover multiple interest areas including portrait photography, landscape photography, food, illustration, travel journals, and anime. Notable participants include renowned photographers Lin Chuhan and Hailuoke, well-known advertiser Zhao Yuanyuan, the “girlhood ambassador” and influencer Hu Xinsu, and folk singer Tong Yan.
With outstanding creators and a variety of high-quality content in formats such as images, videos, and text, the HowToTrip Crazy Travel Group has become a widely recognized travel project online. On Sina Weibo, it has garnered 25.545 million reads and has been highly popular among post-95s. Moving forward, the HowToTrip Crazy Travel Group plans to expand to destinations such as Australia, Southeast Asia, and Lhasa.