Amazon China collaboratesFitTimewith FitTime to release2017the national fitness trends big data
Amazon China launches the industry’s first professional fitness store featuring20200,000 top international products to seize11.11the shopping season
2017Year11Month2Day, Beijing——With“the nationwide fitness”trend sweeping the country,Amazon China, in collaboration with leading domestic fitness and health service providerFitTimeFitTime, has released for the first time2017the 2017 national fitness trends big data. By analyzing diverse dimensions such as the region, age, gender of fitness enthusiasts, as well as their online shopping behavior, it deeply interprets four new trends in fitness consumption: wearable smart technology continues to lead fitness consumption; bodyweight training becomes a new trend; international and professional equipment shows strong momentum; and the fitness crowd is getting younger, with evening workouts becoming the norm. In addition, Beijing, Guangdong, Shanghai, Jiangsu, Shandong, Zhejiang, Shaanxi, Liaoning, Sichuan, and Hubei rank among the top ten hottest provinces and cities for fitness activities. To align with the new fitness trends and meet consumers’ demand for professional fitness gear, Amazon China has also grandly launched its Professional Fitness Store (Z.cn/fit), leveraging Amazon’s global resources to curate over200top professional fitness brands from more than ten countries around the world including the United States, Australia, Sweden, Switzerland, Japan, Germany, and others, as well as20100,000 popular fitness products. Among them are the newly launched smart sports compression wear brandBody Plus, the exclusively listed German outdoor sports brandUltrasport, and the authoritative American home fitness equipment brand BowflexJOROTO. There are also a host of new arrivals includingCONCEPT2indoorDrowing machines,SOLESole high-end home treadmills,KEISER M3smart stationary bikes, AdidasAdidasmulti-gyms, and Super CoachSuper Masterprofessional ab wheels, all aimed at creating a comprehensive one-stop online shopping experience for professional fitness.
Amazon China×FitTimeRuijian Era Releases Authoritative Industry Data for the First Time In-depth Analysis2017Four New National Fitness Trends
l Wearable Smart Technology Continues to Lead Fitness Consumption:According to data from the American College of Sports Medicine (ACSM), fitness trackers, smartwatches, heart rate monitors,GPStracking devices, smart glasses, and other categories of“wearable technology”have topped the global fitness trends list for two consecutive years. The latest data from Amazon China shows that sales ofApple, GarminGarmin, SuuntoSUUNTO, SamsungSamsung,Fitbitand other international brands ofGPSwatches in the first three quarters of this year have already exceeded the total annual sales of last year, with a significant upward trend in sales volume.
l Bodyweight Fitness Becomes a New Trend:With the development and popularization of fitness scenarios such as office, home, and rehabilitation, bare-hand and bodyweight fitness equipment have become a new growth point in consumer spending. According to Amazon China’s2017sales data, the sales volume of small bodyweight and bare-hand fitness equipment, including yoga mats, dumbbells, ab rollers, resistance bands, and protective gear, increased by40%year-on-year, surpassing the sales growth of larger comprehensive strength training equipment.
l International and Professional Fitness Equipment Shows Strong Momentum:Based on Amazon China sales data, nearly70%of consumers choose fitness products from international brands. Among them,Concept2, KasuKANSOON,SUNNY HEALTH&FITNESS,FIRST DEGREE, Sole USASOLE, JohnsonJOHNSON, DYACO (USA)DYACO, Super CoachSuper Master, and ReebokReebok,Life Fitnesslifespanranked among the top ten best-selling fitness brands on Amazon China. In addition, Chinese consumers are increasingly receptive to high-end products with professional fitness features, with their average order value increasing by nearly200%compared to the previous year.
l Fitness enthusiasts are getting younger, and evening workouts have become the norm:Amazon China also collaborated withFitTimeRuigian Timesto further reveal the behavioral profile of fitness enthusiasts using big data on fitness activities: in terms of user age distribution,90s and80s make up the majority of fitness enthusiasts, accounting for over9percent and significantly leading70s and00s; women are more enthusiastic about various fitness activities than men. The survey also found that76.36%of fitness enthusiasts choose to exercise in the evening (between18p.m. and24p.m.), while10.91%and10.35%of them opt for afternoon sessions (between14p.m. and18p.m.) and morning workouts (before12a.m.), respectively. In addition,FitTimedata from Ruigian Times shows that the top ten most popular fitness provinces and cities in China are Beijing, Guangdong, Shanghai, Jiangsu, Shandong, Zhejiang, Shaanxi, Liaoning, Sichuan, and Hubei, with southern provinces and cities occupying six spots.
Amazon China’s Professional Fitness Store Makes Its Impressive Debut 20Featuring Tens of Thousands of Trendsetting Products to Support11.11Shopping Season
To align with the new trends in fitness development and better meet the comprehensive needs of Chinese fitness enthusiasts for professional fitness equipment, Amazon China has launched its Professional Fitness Store (Z.cn/fit). Leveraging multiple business models including Amazon’s self-operated platform, overseas shopping services, and Hong Kong/bonded warehouses,Amazon China’s Professional Fitness Store brings together over, Amazon China's professional fitness centers have collectively encompassed over20Tens of thousands of top-brand fitness and sports products, comprehensively covering rowing machines, elliptical trainers, treadmills, stationary bikes, strength training equipment, sports nutrition supplements, fat-burning meal replacements, running shoes and apparel, sports protective gear, smart bracelets, sports headphones, and more25across multiple sub-categories, featuring not only top American indoor rowing machine manufacturersCONCEPT2, Australia’s professional compression wear brand SkinsSKINS, Sweden’s functional sportswear brandCraft, Japan’s leading sports protective gear brand ZensahZAMST, the Swiss brand dedicated to developing high-tech sports productsX-BIONIC, Germany’s veteran sports goods manufacturer AdidasAdidasand other star brands, but also fitness equipment manufacturers introduced through Amazon Global StoreSUNNY HEALTH&FITNESS, the well-known water resistance rowing machine brandFIRSTDEGREE, the U.S.PCEhealth and fitness company’s brand NordicTrackLifespanand other international brands, jointly building a one-stop professional fitness equipment shopping platform. Notably, the newly launched Amazon China Professional Fitness Hall adopts a dynamic and minimalist page layout, curating personalized product recommendations tailored to five key fitness scenarios: professional training, fat loss, muscle gain, office workouts, and rehabilitation. It also thoughtfully shares usage experiences and video tutorials for new arrivals and featured products of the season, ensuring both casual fitness enthusiasts and advanced professionals can enjoy a convenient and professional online fitness equipment shopping experience.
With11.11shopping season approaching, Amazon China Professional Fitness Hall is also launching multiple major promotional offers: from now until11Month30, daily flash sales with up to999off on best-selling fitness equipment and direct discounts upon purchase; plus, on200Fitness equipment blockbuster flash sales and direct price drops on orders; plus in11Month7, a “Fitness Equipment Flagship Treasure” promotion will feature star products such as Reebok“Store treasures”Promotional activities, including ReebokReebok, GarminGARMIN,FIRSTDEGREEat starting sale prices of up to5off;11.11during this period, there will also be deals on KaisuKANSOON, PanasonicPanasonic, LidongRIDO,SUNNY HEALTHBringing you top-tier celebrity items at discounted prices as low as5the order price,“flagship treasures,”flash sales, and lightning deals to ignite11.11the nationwide consumer shopping season craze!
About Amazon China
Amazon entered China in2004, adhering to the philosophy of“"Customer Obsession"”and continuously innovating for Chinese customers. Currently, Amazon China has established four core strategies, including cross-border e-commerce businesses centered around Amazon Global Store and Amazon“Global Selling”,cross-border e-commerce operations,Amazon Reading, which encompasses printed books,Kindlee-readers, and ebooks,Amazon Reading,,Amazon Logistics operations,andAmazon Web Services(AWS).
The vision of Amazon China's cross-border e-commerce is: any Chinese consumer, anytime, anywhere, can easily access high-quality goods from around the world through Amazon China; any Chinese enterprise can go global and build a global brand through Amazon's global resources and sites. Leveraging Amazon’s global14marketplaces, supplier resources, and cross-border logistics system, Amazon China has launched the world’s first localized global store ———Amazon Global Store, and positioned Amazon China as a trusted destination for Chinese consumers seeking premium international products.
For more information, please visit:Z.cn, www.amazon.cn.
About Amazon
Amazon is guided by four principles: Customer Obsession, Passion for Invention, Commitment to Operational Excellence, and Long-Term Thinking. The company has pioneered numerous innovative services, including customer reviews, 1-Click ordering, personalized recommendations,PrimeAmazon Prime, Amazon Fulfillment, Amazon Web Services,KindlePublished directly(Kindle Direct Publishing),Kindle,Fire tablets,Fire TV,Amazon EchoandAlexa, among others. For more information, please visitwww.amazon.com/about.
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