As a winter holiday destination, Austria continues to lead other European countries by a wide margin. Over 50% of the market share in the European winter tourism market belongs to this country nestled at the foot of the Alps. According to surveys, Austria's outstanding status as a tourist powerhouse is due not only to its stunning scenery but also to its highly modern hotel and lift infrastructure.“At the same time, our warm hospitality and a wide range of winter tourism activities are definitely among our strengths.”The head of the Austrian National Tourist Office in China Emanuel Lehner-Telic said:“Of course, there are many skiers in winter, and we can offer perfect conditions for them. However, it's also very important that we provide suitable and interesting services for non-skiers. This includes Christmas markets, snow walks, sledding in the winter sunshine, or simply relaxing.”
2016/2017 In winter, Austria welcomes around 1900 million visitors, with7000million overnight stays. The most famous ski areas are located in the Alpine regions, such as Tyrol (Tirol), Salzburg (Salzburger Land), Carinthia (K andthe Arlberg region (Vorarlberg). Most winter visitors come from Germany, the Netherlands, the UK, and Switzerland. Although the number of Chinese guests has grown by 33%, their overall proportion remains at only about 2%.“Given 2022 the upcoming Olympic Games in Beijing, we see great potential in the Chinese winter holiday market and hope to witness further strong growth.”Emanuel Lehner-Telic Looking ahead to the future.
The Pearl of the Alps – the Ötztal Valley
The Ötztal Valley ( Zhuztal Valley) is a perfect mountaineering destination where you can experience various ways of exploring the mountains.Leisurely walkers can pass by lush green lawns and historic waterways.Backpackers and family groups can freely explore along marked walking paths or mountain trails.1800One thousand meters.There is an elegant little mountain lodge where you can take a short rest and enjoy delicious snacks, making it a holiday paradise for hikers, trekkers, mountaineers, mountain bikers, and adventurers of all ages.
Lunefeld Town (L) The Aqua Dome Thermal Spa ResortAQUA DOME Spa Center) With its picturesque, elevated outdoor spa pools as one of the resort’s standout architectural features, the thermal waters here offer health benefits, and the vast sauna world provides a fully immersive wellness experience. And then there’s Sölden – the filming location for a James Bond movie, the World Cup opening ceremony, the Extreme Challenge Cup (Adrenalin Cup), iceQGourmet Restaurant (ice Q gourmet restaurant) and its food festivals, post-ski relaxation parties, top-tier concerts, and an entire winter calendar packed with exciting events – even007secret agent Daniel Craig (Daniel Craig), the sixth actor to play James Bond, couldn’t resist paying a visit. Need we say more? It’s no wonder that producer Sam Mendes (Sam Mendes) chose Sölden as the filming location for the new James Bond movie “007: Spectre.”
This winter, guests can look forward to a series of unparalleled new highlights. For example, the newly built Rettenbach Glacier Restaurant at an altitude of2675 meters will showcase a range of eye-catching architectural elements and an original culinary concept. Starting from 10 Month 20 , winter sports enthusiasts will have multiple dining options: a spacious buffet restaurant, a restaurant with an open kitchen and table service, a daytime bar as cozy as home with a lounge area, and an ice bar with a retractable roof. The new gastronomic hotspot, which took nearly 5 months to build, not only offers 620 indoor seating and 450 outdoor seating but also provides uninterrupted views of the glacier.
Now, Sölden (S) and Shangguge’er-Haohe Guge (Obergurgl
Hochgurgl) have jointly launched their latest ski pass-The partnership offers a variety of pass options: starting from 3 a one-day pass, skiers can seamlessly access both resorts with a single lift ticket to enjoy 254 kilometers of slopes and ride56 state-of-the-art lifts. Guests can freely switch between these two snow-guaranteed top-tier Alpine ski areas based on their preferences. From the three-day pass onward, only universal ski passes are sold, with adult prices starting at 154 Euros during peak season. The most popular pass tiers are: 6 the one-day pass, available to adults for 285 Euros in peak season. Off-season and mid-season prices are 257 Euros. During peak season, children receive a discount of 45%, while teenagers get20%discount, while seniors can get15%off. Day passes can also be purchased in the future, though such tickets will be subject to restrictions within ski areas. 1-2Austria’s largest airline,
Austrian Airlines boasts a global route network covering over
destinations worldwide, with its main service areas concentrated in130destinations across Central and Eastern Europe. Using Vienna International Airport as its hub, Austrian Airlines benefits from its central European location, making it an ideal gateway between Eastern and Western countries. Austrian Airlines is part of Europe’s largest aviation group — the Lufthansa Group — and is a member of the world’s first airline alliance — Star Alliance. Since35, Austrian Airlines has operated1995weekly flights from Beijing to Vienna. The Shanghai,–Vienna route was launched on5, while the Hong Kong-–Vienna route commenced on2016. Additionally, Austrian Airlines’ new Premium Economy Class will be introduced on4, with bookings now open to passengers. A highlight of the new Premium Economy Class is its modern seating, which offers greater comfort compared to regular economy seats. The first Boeing6will begin retrofitting today. Subsequently, all-long-haul aircraft of the airline will gradually undergo the new cabin upgrade. Likewise, the2016long-haul aircraft, scheduled for delivery in spring9, will also feature the Premium Economy Class.6Austria: The Birthplace of Skiing2018 The history of skiing in Austria begins with one great name:3.6In the early 20th century, this Austrian was the first to successfully descend a steep slope on wooden planks, using poles to help steer. Soon after, the first skiing competition was held —767events included downhill, uphill, and skiing on flat terrain. A few years later, a groundbreaking revolution took place:11A long-haul aircraft will successively undergo new cabin renovations. Similarly, the2018th long-haul aircraft, scheduled for delivery in12spring, will also introduce a Premium Economy class.
Austria: The Birthplace of Skiing
The history of skiing in Austria begins with one great name:Mathias Zdarsky.In the early 20th century, this Austrian was the first to successfully descend a steep slope on wooden planks, using poles to help steer. Soon after, the first ski race was born. — The events included downhill, uphill, and skiing on flat terrain. A few years later, a groundbreaking revolution took place.Hannes Schneider and Toni Seelos invented the stem Christie and parallel turns. The sports world soon launched a movement: many ski schools were established, including Hannes Schneider in St. Anton "and Arlberg, (Sankt Anton am Arlberg) the first ski academy. Austria became the new capital of alpine skiing,“Austrian-style skiing”spread to Japan and the United States, and saw another turning point in the 1950s when a physical education teacher Stephan Kruckenhauser invented the stem christie with swings. In quick short turns, one could close the legs to descend slopes gracefully using this technique. Those eras have passed. Today, carving is the most common turning technique, — making wide turns using the edges of the skis.
Austrian ski instructors — quality assurance
Austrian ski schoolsand their techniques enjoy international renown. A crucial factor in this is the Austrian ski instructor. For decades, their red outfits—reminiscent of a sable—have been recognized as a mark of quality assurance, representing not only professionalism but also a talent for teaching the art of skiing in the uniquely Austrian way: with humor, charm, and a relaxed approach.