On November 18, the 2017 Tengchong International Marathon will officially commence. This marks another year that China’s leading sports brand, 361°, serves as the diamond partner of the event. The brand encourages runners to pursue professionalism and high-intensity racing experiences, surmounting the challenges posed by Tengchong’s high-altitude environment, and features various exciting events such as fun runs, family runs, brand challenges, and kids' races. As a diamond partner, 361° supports participants in showcasing their best performance by providing a rich variety of professional running technical support. It also offers services in registration, post-race recovery, and more, aiming to help runners better enjoy the sport of running. The value of marathon running lies in encouraging all participants to fully commit, persevere in their original aspirations, and freely express their passion for running while continuously challenging and achieving their goals—this aligns perfectly with 361°’s belief that “with passion comes the extraordinary.” In recent years, 361° has been actively involved in professional running initiatives, participating in numerous domestic and international events. The brand hopes to bring the joy and energy of running to more people who share its passion, allowing them to experience the thrill of the sport and discover their own potential.

Photo: 361° becomes the Diamond Partner of the 2017 Tengchong International Marathon
Located in the southwestern part of Yunnan Province, Tengchong County is the only region on the Chinese mainland where volcanoes and geothermal activity coexist. Its spectacular volcanoes, barrier lakes, Beihai Wetlands, and hot spring underground rivers create a series of geological wonders, earning Tengchong the title of “the First City on the Far Frontier.” The Tengchong International Marathon will pass through four major scenic areas: Heshun Ancient Town, Rehai Geothermal Scenic Area, Volcano Park, and Ginkgo Village, allowing runners to enjoy the race while taking in the breathtaking autumn scenery of Tengchong. Notably, due to its location along the ancient trade route connecting China to West Asia and Southeast Asia, Tengchong was once a key battlefield for the China-Myanmar-India Expeditionary Force during World War II, giving the Tengchong International Marathon the distinction of being a true “Expedition Race.” Encouraging all runners to give their all, to stay true to their original intentions, and to fully unleash their love for running in this rare high-altitude long-distance challenge—this is the essence of marathon running, and it resonates with 361°’s belief that “with passion comes the extraordinary.” In recent years, 361° has been increasingly active in the professional running field, participating in numerous domestic and international events. The brand aims to bring the joy and energy of running to more passionate individuals, allowing them to experience the thrill of the sport and discover their own potential.
Photo: The vibrant scene of the 2016 Tengchong International Marathon
Photo: With its stunning scenery, the 2016 Tengchong International Marathon was hailed as the “Most Beautiful Race Course”
Photo: 361° encourages everyone to join the 2016 Tengchong International Marathon
On the day of the Tengchong Marathon on November 18, 361° will organize a variety of activities such as professional running clinics and “Passion Experiences,” providing participants with professional coaching, warm-up guidance, professional running gear, and post-race recovery services. 361° will also offer personalized running assessments and professional analysis reports, helping runners not only enjoy a more scientific and comfortable racing experience but also enabling them to feel the joy and vitality brought by running in a more comprehensive way. By offering professional gear support and high-quality experiences, 361° hopes that when runners conquer the uniquely challenging high-altitude course, they can feel a greater sense of achievement and pride. To enhance runners’ endurance and performance, those who complete the designated tasks at the specified time and location will also receive the “Best of the Best” award and participate in the lottery draw, with a chance to win the specially provided 361° Energizer Speed professional running shoes.
Photo: 361° Energizer Speed Professional Running Shoes
To help marathon participants engage in running in a more scientific and professional manner, on November 11 and 15, 361° will organize the 361° Courageous Extraordinary Training Camp in Kunming and Tengchong. Professional running coaches, nutritionists, pacers, and 361° running ambassador Guan Siyang will be on-site to share professional marathon knowledge and race tips through firsthand experience. With passion, achieve dreams, and embrace the extraordinary—stay tuned for more exciting challenges and achievements. See you in Tengchong on November 18!
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