(2018/03/06 Shanghai)2018YearMarch 6, Aijia Media heldthe Jiading Poly Grand Theaterthe“Collaboration ‘Focus’ Transformation”-themed2018 Self-Driving Travel Conference, gatheringnumerous industry professionals to discuss the essence and connotation of the self-driving industry ecosystem. Cooper Tirewas the exclusive tire sponsor of the “Must-Drive G318 in Your Lifetime” campaign,and collaborated withAijia Media to jointlyhost a press conferenceto continue promoting318National HighwayIP318. At thepressconference, Dr. Cao Kechang,Global Vice President and Managing Director of Asia Pacific for Cooper Tire,also announceddetails abouttheG318 National Highwayroute.“Cooper Station”ConstructionStatusand Customized Exclusive "Must-Drive in a Lifetime"G318”Cooper Extreme Off-Road Tire Solution.This isCooper Tire & Rubber Company of the USA's second consecutive year of strongsupport for the 2018 China Official Automotive Culture Roadshow,actively contributing to the creation of a national highway truly suitable for universal travel experiences.
The "Must-Drive in a Lifetime G318" China Official Automotive Culture Roadshow is a traveling automotive culture expo, jointly organized by leading brands in the self-driving tourism industry. It attracts nationwide attention from related industries and users by conducting roadshows, exhibitions, and local industry forums in various cities along the route to promote automotive culture. Starting from2017,the "Must-Drive in a Lifetime G318"China Official Automotive Culture Roadshow has shifted its focus to National Highway 318.
CooperDISCOVERER STT PRO equipped on a modified Jeep Wranglerparticipated in the 2018 Self-Driving Tourism Conference.
On March 18, 2017, the "Retracing G318 'Building a National Highway'"2017 China Official Automotive Culture Roadshow fleet set off from Kilometer Zero of National Highway 318, covering 18 stops, 36 days, and 5,476 kilometers. Throughout the journey, it conducted inspections from the perspective of building a self-driving industry belt, promoted through the method of a highway travel IP, and advanced the establishment of theSelf-Driving TourismIP approach,roadshow to facilitate theformation of the G318 National Highway Self-Driving Tourism Industry Alliance. During this roadshow,Cooper Tire & Rubber Company of the USA provided its latest extreme off-road tire — theCooperDiscoverer STT PRO, known as the "Master of Off-Roading,"helping the fleet reach Everest Base Camp and arrive at the endpoint of G318, Nyalam County.
In 2018, the China Official Automotive Culture Roadshow with the theme "Must-Drive in a Lifetime G318"will depart from Shanghai in the near future.CooperCooper Tire & Rubber Company of the United States will once again support this event in a unique wayon the 318 Exploration Journey. After dedicating efforts toestablishthe first batch of"Ancient Silk Road"Cooper Waystations (starting from Lanzhou, passing through Wuwei- Jinchang - Zhangye - Jiayuguan - Jiuquan to Dunhuang), CooperTires will buildG318a second batch of Cooper Waystationsalong the route, providing services such as vehicle maintenance, tire replacement, and tire care for passing vehicles, truly becoming a guardian of safety on the road for drivers.At the same time, CooperTireswill supply its latest extreme off-road tire — the one hailed as the "Master of Off-Roading,"the DISCOVERER STT PRO,creating a custom-exclusive "This Life Must DriveG318”Cooper Extreme Off-Road Tire" for the roadshow. The custom-exclusive "This Life Must DriveG318”Cooper Extreme Off-Road Tire" will further embed the off-roading spirit of "No Cooper,No Off-Roading"and the corporate culture of "Only Cooper, True Brotherhood" into people’s hearts.The off-road spirit and the corporate culture of "Only Cooper, True Brothers" have resonated even more deeply with people.
CooperDr. Michael Chao, Global Senior Vice President and General Manager of Asia-Pacific for Cooper Tire & Rubber Company of the United States Dr. Michael Chao
Cooper, Global Senior Vice President and General Manager of Asia-Pacific for Cooper Tire & Rubber Company of the United States, stated:“Sinceentering the Chinesemarketin 2006,Cooper American tires has always been committed to the dissemination and promotion of car culture, especially authentic off-road car culture,Cooperstrongly supportsthe ongoing development of official Chinese automotive culture roadshows, cross-border self-driving relay events around China, and more,continues to promote,willactivelycreate distinctive off-road experience brands such as ‘Boundless Journey’,providing consumers and off-road enthusiasts withauthenticdriving enjoyment.‘Only with Cooper, true brothers.’ Cooper will always remaina promoter of urban off-roading,and aguardianfor off-road enthusiasts.”
AboutCooper American Tires Cooper American Tires is one of the world’s leading tire manufacturers and a publicly traded tire company on the New York Stock Exchange. Founded in 1914 in Ohio, USA, it has a development history of over 100 years. Cooper enjoys a very high market share in the U.S. As the “Global Master of SUV & Off-Road Tires,” Cooper Tires has numerous production bases across three continents and a global sales and distribution network to meet the needs of most active markets worldwide.
Cooper American Tires officially announced its entry into the Chinese market in April 2006 and established its Asia-Pacific headquarters in Shanghai. In June 2008, the Cooper Tires Asia-Pacific Technology Center was established in Shanghai to support R&D and testing for both the Chinese market and export products. In January 2014, the new Cooper Tires Asia-Pacific Technology Center relocated to the Kunshan factory. It integrates global advanced technology and premium resources, continuously advancing new product development to meet the demands of more pioneering market growth in the future.
Since entering the Chinese market, Cooper American Tires has successively launched brand series such as Cooper, Starfire, and Master in the passenger tire segment; in the commercial truck and bus tire segment, the Dean brand serves the Chinese market with a range of products targeting different market segments. Currently, Cooper American Tires has over 3,000 retail outlets in China, with a retail service network covering the entire nation.
In 2015 and 2016, Cooper American Tires was consecutively named the exclusive off-road tire supplier for the China Around Ta (International) Rally for two years.
2017 saw Cooper partnering with Han Wei SMG Racing to form the Geely Auto Cooper Tires Racing Team,racing passionately in Asia’s premier off-road motorsport event, delivering to numerous off-road enthusiasts the authentic off-road experience of “No Cooper, No Off-Road.”Experience the thrill of Asia's premier off-road racing event, offering off-road enthusiasts the authentic "No Cooper, No Off-Road" adventure.