The Reebok 2018 “Be More Human” advertising campaign is here in full force!

    From his early days in the entertainment industry to where he is today, Edison Chen has evolved into a versatile artist excelling in film, television, and music. His youthful dreams were rooted in countless hours of sweat, willpower, and thousands of trials. Setbacks and failures did not defeat him — instead, training taught him resilience. Physical training became a journey of life: facing challenges without fear, constantly breaking limits, finding his own path, and becoming the best version of himself today. This resonates perfectly with Reebok’s brand spirit of “Be More Human”: Fitness is not just about physical exercise, but also a personal journey of growth. Fitness helps people build strength, temper their will, foster connection, and become better parents, children, citizens... and ultimately, better versions of themselves.
    In March 2017, Reebok signed Edison Chen as the brand ambassador for its Classic Series in Greater China. Now, with a persona so in tune with the “Be More Human” brand spirit, Edison Chen has been further elevated to become the ambassador for the full Reebok line across the Asia-Pacific region. Together with fitness-loving Edison Chen, Reebok calls on more people to Be More Human!
    Reebok is not only committed to building its brand image, but also continuously innovating in its product line. Edison Chen is seen wearing the new Reebok Floatride RS Ultraknit long-distance running shoes, running effortlessly and delivering a cloud-like comfortable experience. Enhanced with Reebok Floatride lightweight cushioning technology and featuring an Ultraknit knit upper design that wraps around the shoe collar for added stability, these shoes deliver an unprecedented running experience, making runners feel like they’re running on solid ground yet floating on clouds!

 

 

    The Floatride Foam midsole technology, used even in U.S. astronauts’ space boots, combines strong resilience with a lightweight and soft feel. Unlike traditional foam midsoles, Floatride Foam has a very uniform particle distribution, offering longer-lasting cushioning and powerful bounce-back. Meanwhile, Floatride Foam is 50% lighter than regular EVA, and its outstanding energy return and soft texture provide runners with a comfortable long-distance experience, as if floating on clouds.
    Stable collar support

    The EVA collar provides stable support from the midfoot to the heel area, fitting snugly to individual running habits and foot pressure, ensuring excellent balance with every step and creating a stable running experience.
    Ultraknit knit upper

    The Ultraknit knit upper, combined with a wrapped collar design, offers breathability and sufficient durability, providing better coverage and a more comfortable feel, allowing greater flexibility while running.
    The Reebok Floatride RS Ultraknit long-distance running shoes were launched for sale in March 2018 on the official Reebok website, Reebok Tmall flagship store, Reebok JD.com flagship store, and Reebok brand image stores.