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Creating an outdoor brand for young people—Gaobu

Published: 2026-11-08 👁 104 views
Last updated 2026-11-08 — In 1976, sports enthusiasts HeadLsdy (an explorer) and WangKaran (a designer) founded Hiwalk in Dallas, Texas, USA. The brand targets the 20-35 age group and aims to create an outdoor brand suitable for young people. High cost-performance and lightweight. 2018 was the year...

1976Year, by sports enthusiastsHead Lsdy(Explorer) andWang Karan(Designer) in Dallas, Texas, USA, foundedHiwalk,Products targeting20-35Age group, hoping to create an outdoor brand suitable for young people.

High cost-performance and lightweight

2018Year is the [X]th year Gaobu has entered China.19Year, according to Fu Xinhua, the product manager, since its introduction from abroad, Gaobu has always adhered to the philosophy of bringing high-quality outdoor footwear to the Chinese market—combining high quality with low prices—hoping to offer local users great value. As a result, it has gained the favor and pursuit of many customers.

Since2017, Gaobu spent a full year in research and development, focusing on making products lighter and more fashionable while maintaining their outdoor functionality. Finally, at this Asia Outdoor Exhibition, they newly launched the ultra-light hiking shoes—the---Snow Pigeon series. These shoes retain all the functionality of hiking boots but weigh only half as much as traditional hiking shoes, which has earned them widespread acclaim.

 

 

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