Leading a brand-new outdoor philosophy
Speaking about MOBIGARDEN’s rapid development over the past two years, Mr. Bao Kai, the brand manager, pointed out that MOBIGARDEN aims to provide users with the most professional outdoor protection and to lead a new outdoor philosophy: stepping out your front door is being outdoors. He also noted that people shouldn’t think of the outdoors as something too complicated—going for a night run or taking the family out for a drive can all be considered outdoor activities. Outdoor living is a way of life that brings you closer to nature.
At this exhibition booth, MOBIGARDEN also brought its brand culture on-site—through a fun combination of stamps and canvas tote bags, hoping to deliver a more relaxing outdoor experience.
Brand-new Cold MountainULTent
This year at the exhibition, MOBIGARDEN introduced its brand-new Cold MountainULtent. Mr. Bao said that MOBIGARDEN has been in business for15years, and the total sales of the Cold Mountain series tents have exceeded60units. The Cold Mountain product has always been one of MOBIGARDEN’s flagship items, sold since the company’s inception. This year, the company launched a brand-new Cold Mountain series, featuring an exoskeleton design where the support structure is on the outside of the tent, thus preventing the interior from getting wet when setting it up in the rain. At the same time, the new Cold Mountain series adopts a lightweight design, making the tent lighter than before by20%. Finally, this Cold Mountain tent is multi-functional—for example, it can be easily converted into a simple pavilion after minor disassembly.
Outdoor activities lead the fashion lifestyle
Over the past two years, MOBIGARDEN has organized numerous large-scale outdoor events. Behind this, Mr. Bao admitted that today’s market is very different from traditional retail. In the past, “good wine needs no bush”—if your product was good, customers would naturally come to you. But today’s market is a buyer’s market with oversupply, so stronger marketing efforts are needed. Mr. Bao noted that since MOBIGARDEN went public in2017, its brand influence has grown, and thus it hopes to expand its visibility through large-scale events.
Mr. Bao said that in recent years, some outdoor brands have strayed far from their original corporate values, but MOBIGARDEN will not abandon its outdoor DNA. While ensuring leading professionalism, it will strive to stay fashionable.