Military Outdoor Smartwatches Light Up ISPO Shanghai
Exclusive Interview with Mr. Liu from Shenzhen Longtenfei Communication Equipment Technology Co., Ltd.
The 2018 Shanghai International Sporting Goods Exhibition (ISPO SHANGHAI) was grandly held at the Shanghai New International Expo Centre from July 5 to 7, 2018. This exhibition showcased a wide range of categories, including fitness and yoga, sports fashion, mountain skiing, water sports, and various other types of brands and exhibitors. During the event, we had the opportunity to conduct an exclusive interview with Mr. Liu from Shenzhen Longtenfei Communication Equipment Technology Co., Ltd.
At the end of the interview, Mr. Liu explained that in the field of outdoor smartwatches, domestic brands have rarely ventured in, leaving it still a relatively blank area. The reason for this situation lies in the high technical barriers and implementation challenges of outdoor smart technology. Brands such as Huawei and Xiaomi have not entered this field either. Moreover, it is a niche market where R&D input does not proportionally translate into returns. Therefore, the JunTuo brand strives to create a domestically produced smart outdoor watch in this domain. Over the next year, Longtenfei will continue to scale up industrial manufacturing and complete the dual-track development of military-grade manufacturing and tech-driven innovation. As a consumer-facing brand under the group, JunTuo has already started deploying its brand ecosystem, penetrating various areas of outdoor competitions and sporting events, and collaborating with influencers and enthusiasts to enhance the big data of JunTuo Cloud Computing—all to empower the product.