With today’sOutDoor by ISPOpress conference, the outdoor industry has confidently stepped into a brand-new era.250Brands, retailers, and media representatives will gather in Munich to experience the perfect presentation of this new concept. Numerous groups have already followed the event via live stream, and it can now also be viewedonlineon demand.. The launch of the project marks the official relocation of the “OutDoor” brand from Friedrichshafen to Munich.2019From6June30to7July3, the trade fair will, for the first time, appear under theOutDoor
by ISPObrand at the Munich Trade Fair Centre.
“OutDoor by ISPOis an international business platform dedicated to the outdoor industry. It creates content, fosters relationships, sparks enthusiasm for outdoor topics, and generates new opportunities. And not just during the four days of the fair, but throughout the year365round.” said Mr. [Name], Secretary General of the European Outdoor Group. “The new concept addresses current needs and provides added value for all market participants: startups, medium-sized businesses, and global brands,”Mark Heldadded Mr. [Name], Director of [Department/Company].OutDoor by ISPOMountain sports, climbing, and other established themes form the core of this edition of the Outdoor show. The inclusion of urban outdoor, yoga, wellness, (trail) running, and mountain biking—now widely recognized by consumers as part of the outdoor sports spectrum—will further diversify the product categories and fuel the development of the exhibition. Other segments include: destinations and adventure travel, surfing and water sports, andMarkus Hefteroutdoor wearables. Meanwhile, a special zone for textile innovation and entrepreneurship will also be set up.Outdoor wearables.
OutDoor by ISPO 2019Exhibitoronlineregistrationchannelis now open.
Although the trade fair is open only to trade visitors, the accompanying “OutDays” event will be open to all end consumers. A series of exciting accompanying events will also be offered,——which has been warmly welcomed and supported by local Munich retailers.
OutDoor by ISPO——each year365day
By using digital products,OutDoor
by ISPOit provides market participants the opportunity to present themselves to the world every day of the week,365all year round. This is the meaning of “by ISPO” – a mature,year-round,cross-media digitalISPOproductecosystemin which the entire outdoor industry can participate. Through theseservices,the platform provides customers with industry insights all year round and, most importantly, serves global consumers via digital channels.
New growth potential for the future
OutDoor by ISPOThe strategy opens up new horizons while gaining more development opportunities. These include establishing new relationships among brands, retailers, consumers, and other industry (cross-sector) representatives, becoming a leader in original outdoor sports, creating experiences for all target groups, and tapping into growth potential in other related fields. For more information and details about this concept, please visitwww.ispo.com/outdoor.
OutDoor by ISPO Photos from the launch event canbefoundonline.
AboutOutDoor by ISPO
OutDoor by ISPOISPO Munich is a new annual outdoor sports platform jointly created by Messe München and the European Outdoor Group (EOG), and is also the largest annual international trade fair in the industry.ISPOBusiness solutions continuously expand the product portfolio through digital and cross-media services, creating a meaningful platform for the entire outdoor industry.OutDoor by ISPOwill make its debut2019on6–30at the Munich Exhibition Centre. Previously, Friedrichshafen hosted the event in7May3for its debut at the Munich International Exhibition Center. Prior to this, Friedrichshafen had1993to2018year6months, the exhibition was held multiple times.
AboutISPO
ISPOThe ISPO Munich is a globally leading sports platform tailored for industry professionals and consumers.IPSOThe brand was established in1970and brings together a range of industry-related analog and digital services, including the world's largest integrated trade fairISPO MunichISPO Munich,ISPO BeijingISPO Beijing (Asia Outdoor & Sports) andISPO ShanghaiISPO Shanghai (Asia (Summer) Outdoor & Sports); the news portalISPO.com, business solutionsISPO Digitize,ISPOthe ISPO Award,ISPOISPO Open Innovation,ISPOthe ISPO Design Award,ISPOthe ISPO Academy,ISPOthe Functional Textile Spring/Summer and Functional Fabric Fair – Performance Days (Trend Forecast Award),ISPOjob fairs, andISPO Shopmore. With its extensive innovation promotion, industry network, expertise, and insights,ISPOit supports businesses and sports enthusiasts365days a year, fostering a passion for global sports.
Messe München
As one of the world’s leading exhibition companies, Messe München operates50+ branded trade fairs across three sectors: capital goods, consumer goods, and high-tech. The Group organizes over200events annually at the Messe München exhibition grounds, the ICM – Internationales Congress Center München, and the MOC Veranstaltungscenter München, attracting5+ exhibitors and300+ visitors from around the world. Messe München and its subsidiaries host specialized trade fairs in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam, and Iran. Additionally, the Group’s global network includes subsidiaries in Europe, Asia, Africa, and South America, as well as100+ overseas representative offices in70+ countries and regions.
All international trade fairs organized by the Group are certified byFKMCertification is granted when the number of exhibitors, visitors, and exhibition area all meet the unified standards set by the independent exhibition statistics regulatory body and pass its independent review.FKMAt the same time, Messe München is also a leader in the field of sustainability: the group has been awarded an energy-saving certificate by the official technical certification authority.TüV SüDEnergy-saving certificate awarded.
More information:www.messe-muenchen.com