On July 5th, the three-dayISPO Shanghai 2018 – Asia (Summer) Sporting Goods and Fashion Exhibitionkicked off at the Shanghai New International Expo Centre.Featuring categories such as fitness, running, outdoor, and water sports,ISPO Shanghai 2018 continues to break down boundaries between different sports categories, showcasing brand-new sports equipment.
This edition of the ISPO Sporting Goods and Fashion Exhibition in Shanghai also integrates online and offline experiences, joining forces with Tmall to launchthe “Tmall - ISPO Brand Hall”andthe “ISPO Shanghai 2018 Tmall Sports Trend Festival.”
Tough Guy, the leading domestic brand for categorized sports socks,made a remarkable appearance at Booth 502 in Hall N1 with its full range of sports socks, attracting the attention of numerous domestic and international exhibitors with its professional categorized sports products.
At the exhibition, Tough Guy comprehensively showcased its categorized sports socks through its ultimate design philosophy, rich product variety, and professional services, earning high praise from agents, distributors, buyers, and leaders of numerous domestic running clubs. The Tough Guy booth saw a continuous stream of visitors during the showcase.
The professional running compression socks, the “Gobi Desert essential” camouflage hiking socks, and pressure arm and leg guards displayed by Tough Guycaught the attention of the live broadcast team of the ISPO x Tmall Urban Outdoor Trend Festival, which featured the products in a live stream, garnering widespread praise from online sports enthusiasts.
Tough Guy focuses on functional research and innovative design for categorized sports socks, dedicated to delivering an unprecedented sports experience for sports enthusiasts. It has established a mature product development system based onfour major modules: protective structural design, functional fiber matching, scientific testing, and professional athlete trials.Covering 1
4 major sports series including “running, hiking, basketball, skiing, and badminton,”Tough Guy meets the consumption needs of both professional athletes and sports enthusiasts.
With its professional functional designs, superior quality, and outstanding performance as benchmarks of excellence,Tough Guy has become a well-known domestic brand in the sports market.
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Starting in 2015,Tough Guy consecutively sponsored the 10th and 11th Gobi Challenge – National EMBA Business Schools’ Silk Road endurance races. Tough Guy’s camouflage hiking socks and compression running socks were hailed as the “Gobi Desert essentials” by 20,000 participants, gaining significant attention.
At the 13th National Winter Games, top national athletes competing in 11 sports, including ice hockey, curling, figure skating, and ski jumping, wore Tough Guy sports socks and achieved excellent results.
Since 2016,Tough Guy has customized event-version functional running socks for all full and half marathon participants of the Chongqing Marathon for three consecutive years, tested by 40,000 runners.
2017In 2017, the Hanjiang brand passionately organized the 2017 Hanjiang Hangzhou Super Marathon 24-Hour Gold Cup Race, where many participants met IAU international-level standards, and runner Liang Jing claimed the prestigious gold cup with an outstanding performance of 267.701 km...
Going forward, Hanjiang will continue to uphold
the corporate spirit of “dedication and perseverance, passion and dreams,”
adhere to
the business philosophy of “driving product sales through R&D,
and integrating industry resources through supply chain management,”
commit to innovative products and high-quality services,
and, as always,
provide professional outdoor athletes
and amateur enthusiasts across the country with functional,
high-quality categorized sports socks.
High-quality categorized sports socks.