In October, as "dreams" bloom and the outdoor masterpiece "Desert Sahara" by dreamer Jin Feibao is released, to pass on the spark of dreams and let everyone experience the awe and joy that the outdoors brings, Scarpa, in collaboration with Zhanlu Culture and Ailehuo Network, has jointly launched the themed series of activities "Dreamers, Enjoy Life." Through online platforms, they are publicly recruiting more "dreamers" to join Jin Feibao, Scarpa’s founder and general manager Ms. Zeng Hua, in walking through the Three Parallel Rivers and exploring the mysteries of Yunnan.
Dreamers Assemble, Expedition Through the Three Rivers About to Begin
It is reported that since the launch of the "Dreamers, Enjoy Life" Three Rivers recruitment campaign on October 15th, it has garnered widespread attention. The entire route is planned to last 10 days, covering a hiking distance of 180 kilometers, with the highest altitude reaching 3,850 meters. Along the way, participants will experience diverse terrains such as the Nujiang River Gorge, high-altitude primeval jungles, plateau drylands, and alpine lakes, as well as the culture of Lisu ethnic mountain villages.
The event has seen an enthusiastic response, with many applicants eager to explore the rich human and natural elements of the Three Rivers. According to reports, the registration for "dreamers" has been strong, and the selected list will soon be announced. Scarpa’s founder Ms. Zeng Hua will set off together with explorer Jin Feibao, botanists and zoologists, as well as online-recruited "dreamers," to embark on a hiking and scientific exploration mission in the Three Parallel Rivers region. They aim to comprehensively collect first-hand data on the area’s natural and cultural resources, providing important references for future government efforts in conservation and development of the Three Parallel Rivers.
Hiking Through the Three Rivers and Exploring the Mysteries of Yunnan – Route Map
Scarpa Supports, Escorting Your Dreams
"Being able to walk this unique path with Teacher Feibao and fellow dreamers is also my dream. We hope to bring hope for dreams to the children of the Three Rivers, and we also hope this journey can fulfill the dreams of the dreamers, thereby inspiring more people to love and enjoy the outdoors!" said Ms. Zeng Hua, founder of Scarpa. As the leader of the renowned fashion outdoor brand Scarpa, she has successfully summited Mount Kilimanjaro and Yuzhu Peak, and has also hiked in Nepal. With her positive energy, she continuously explores and climbs, much like the "Scarpa" brand she created. This time, she will once again bring Scarpa’s outdoor culture and gear—embodied in the ideals of "Thought, Triumph, and Joy"—to set off with the "dreamers" to explore the Three Rivers, discover unknown natural ecosystems, and step into secluded natural villages. It is reported that the full set of gear for this Three Rivers expedition is from Scarpa’s newly launched outdoor clothing and equipment. The dreamers on this journey will also conduct a comprehensive test of these products, fully experiencing and closely connecting with the charm of the Scarpa brand.
Meanwhile, as explorer Jin Feibao’s new book "Desert Sahara" is published, Scarpa’s headscarf exchange campaign is also in full swing. To offer readers who love the outdoors and Jin Feibao a brand-new outdoor experience, Scarpa is giving away 5,000 high-quality, multi-functional outdoor headscarves in limited quantities with the book. Additionally, Scarpa has launched a headscarf exchange campaign across twenty cities nationwide. With the beautiful postcards from the book "Desert Sahara," you can visit designated Scarpa stores to exchange for stylish Scarpa headscarves, bringing more surprises and exciting experiences to outdoor enthusiasts.
Scarpa’s "Embark on Your Dreams" Exchange Campaign
[About Scarpa]
Beijing SCALER (Scarpa) Outdoor Products Co., Ltd. is a professional outdoor products company dedicated to enhancing the quality and experience of outdoor life. Inspired by the upward strength of ladybugs, the company adopted the ladybug design as the main element of its brand logo and named itself "SCALER" (translated as "climber"), symbolizing the upward spirit and strength of outdoor exploration.
The company is committed to providing nature-loving and ambitious outdoor enthusiasts with a one-stop shopping and service experience for fashionable outdoor products. Not only does it meet the needs of outdoor enthusiasts with products of outstanding quality, but it also boldly innovates by implementing a product strategy that combines the latest technological applications with fashionable designs, fully meeting the needs of both consumers and enterprise users. In recent years, Scarpa’s distinctive fashion-oriented outdoor identity has become a highlight in the outdoor industry.
Ms. Zeng Hua, founder and general manager of the Scarpa brand, is also an outstanding female entrepreneur who loves the outdoors. She has been awarded the runner-up in CCTV-2's "Win in China," recognized as a Person of the Year in China’s outdoor sports industry, a youth entrepreneurship mentor, and one of the Top Ten Emerging Entrepreneurs. She has successfully summited Kilimanjaro and Yuzhu Peak, hiked in Nepal, and traversed countless mountains and rivers. Her life journey is always marked by an upward drive, just like her passion for climbing and the brand she created, Scarpa—where "Thought, Triumph, and Joy" remain her lifelong goals and guiding principles.