The new Triclimate™ “3-in-1” jacket launched by The North Face® in collaboration with the Gore-Tex® brand
To witness the journey they’ve undertaken together, to revisit the classics they’ve created, and to engage in deeper understanding and communication with the vast community of outdoor enthusiasts who follow The North Face® and the Gore-Tex® brand, on October 17, 2013, the Gore-Tex® brand launched the “Seeking Witnesses of TNF Gore-Tex® Gear – Nostalgia Collection Campaign” primarily on its official Sina Weibo platform. The campaign aimed to find all people and stories related to “The North Face® Gore-Tex® gear” over the past 36 years. Through this activity, the goal was to help outdoor enthusiasts gain more knowledge and appreciation for the outdoors, while listening to the joyful, sorrowful, touching, and passionate moments experienced with “them,” revisiting the brand’s classic products, and experiencing diverse and remarkable lives.
Screenshot of the Gore-Tex® brand’s Sina Weibo campaign “Seeking Witnesses of TNF Gore-Tex® Gear – Nostalgia Collection Campaign”
Netizen “Old Cat Sleeping on the Roof” and his wife are both hardcore outdoor enthusiasts. Over the years, they have trekked through northern Xinjiang, wandered in Tibetan areas, drifted at sea in Ha Long Bay, admired endless sugarcane fields in Guangxi’s mountainous regions, traveled south to see Zhongshan Ancient Town, and gone north to eat yellow clams... In the “lovey-dovey” photos he posted on Weibo, the figure of a The North Face® jacket with Gore-Tex® fabric can be seen everywhere. “Old Cat” said that his favorite and most frequently worn Gore-Tex®-fabric The North Face® jacket has been with him for ten years. No matter what unknown environments or weather conditions he faces, having this “old friend” allows him to comfortably enjoy outdoor life.
Among the submissions to the campaign, there was not only “warmth and romance,” but also “hardships and challenges.” “Traveler Old Hu” is a photographer, freelance writer, and an avid mountaineer. On October 5, 2013, he and seventeen teammates successfully summited Mount Muztagh Ata at 5,396 meters. Next to the 5,396-meter marker pole, he sent a text message: “Summit reached!” Though just two short words, they were incredibly hard-earned. “Traveler Old Hu” recalled the moment, saying: “In the wind and snow of minus ten degrees, I can’t forget the protection offered by those colorful jackets.”
Unlike the two veteran outdoor enthusiasts, hiker “Wei Zi” has only been involved in outdoor activities for about a year. Though his time is short, he has already been captivated by the charm of the outdoors. In his outdoor journal, he wrote: “@TheNorthFace @GORE-TEX-R-brand jackets led the way as I conquered the Five Great Buddhist Mountains, accompanied me to appreciate autumn at Xilamulun, and joined me on hikes in Gannan. Always by my side, always protecting me.”
Whether seasoned outdoor enthusiasts who have faced countless challenges and conquered numerous peaks, or newcomers who have just stepped into the world of outdoor adventures, full of curiosity and anticipation for the unknown, every jacket from The North Face® and the Gore-Tex® brand has accompanied them in leaving their ambition, passion, and footprints in every challenging place.
For many years, the Gore-Tex® brand has upheld the philosophy of spreading positive energy in the outdoors and genuinely helping everyone realize their outdoor dreams. This philosophy is infused into every product, providing more outdoor enthusiasts with comfortable and safe outdoor experiences.