Renowned for its advanced technology, GORE-TEX? has consistently maintained a leading position in its relevant fields. This summer, GORE-TEX? will bring its latest innovations to the 2014 Asia Outdoor Exhibition. The products on display will be launched globally at the same time, making this the domestic premiere of these items at the Asia Outdoor Exhibition. In addition, GORE-TEX? aims to use the platform of the Asia Outdoor Exhibition to offer visitors a fresh understanding of the brand.
Headquartered in the United States, W. L. Gore & Associates is dedicated to research, exploration, and product innovation, and is world-renowned for its waterproof and breathable GORE-TEX? products. In the mid-1970s, the company innovatively bonded its lightweight, thin, strong, and durable GORE-TEX? membrane to various traditional textile fabrics, creating a unique fabric with highly effective waterproof, windproof, and breathable properties. It broke through the limitation of conventional waterproof materials that were not breathable, earning the reputation as the “fabric of the century.” The birth of this fabric revolutionized outdoor activities for people, providing them with truly all-weather protection for the first time. Subsequently, the GORE-TEX? brand launched a range of functional, protective, and stylish clothing, accessories, and footwear, gaining global recognition as a leader in outdoor gear.