On June 2, Shinsegae Department Store Busan Branch set a Guinness World Record as the largest department store in the world. Nearly 18,000 outstanding members from Amway China and Taiwan were selected to receive rewards for traveling to Korea. Together, they visited representative tourist spots in Busan such as Nampo-dong and Taejongdae. They later went to Shinsegae Busan, the largest department store in Korea. Shinsegae Busan held a grand "Golden Panda" parade specially for these 18,000 Chinese tourists. During the parade, 20 actors dressed as cartoon pandas handed out prizes, and the massive marching procession attracted considerable attention. Shinsegae Department Store consistently offers a variety of benefits and exciting activities tailored to its core customer base of Chinese tourists, and continues to make ongoing efforts in this regard.
Shinsegae collaborates with internationally renowned organizations to offer experience-based travel, teams up with global credit card companies such as UnionPay for promotional campaigns, and works with China International Travel Service on project planning and VIP-exclusive marketing. These are all part of Shinsegae’s continuous efforts to ensure customer satisfaction in shopping. In addition, the Korean Ministry of Justice has partnered with Shinsegae Department Store to develop policies for issuing special privilege cards exclusively for Chinese VIP members. All of this serves as strong recognition of Shinsegae Department Store as the foremost top-tier department store in the Republic of Korea.
If the above still sounds too general, let’s look at some concrete examples of what Shinsegae Department Store has specifically done. From April 30 to August 31 this year, an event giving away "Golden Pandas" was held at the tax refund counter on the first floor of the Shinsegae main building. Chinese customers who participated in the event had the chance to enter a lottery, with one lucky participant selected from all entrants to receive this "Golden Panda." The 333g pure gold-plated panda is worth nearly 17 million KRW and holds high collectible and commemorative value. Similarly, last year there was also a "Golden Dragon" giveaway event, where the winner was specially invited by Shinsegae and happily took home the prize "Golden Dragon."
During the recent Labor Day holiday, Shinsegae Department Store extended the Golden Week to a total of 17 days (April 25 – May 11), offering product vouchers equivalent to 5% of each customer’s spending amount, specifically targeting Chinese customers. In addition, Shinsegae Department Store provided discounts of 10–30% on nearly 100 popular luxury brands favored by Chinese customers. This campaign was quite successful, with visitor numbers increasing by nearly 65% compared to the same period in previous years. Sales also rose by 128% over last year. Shinsegae Department Store will continue to actively provide more and better services and promotions for Chinese customers as always.
In addition, Shinsegae Department Store aims not only to provide the best service in Korea but also within China itself. The official Weibo account of Shinsegae Department Store in Korea has surpassed 4.1 million followers. To show appreciation for the support of Chinese fans, Shinsegae Department Store also holds a variety of engaging activities on Weibo every month.
Through continuous efforts in introducing various shopping, art, culture, and entertainment destinations, Shinsegae Department Store has now firmly established itself as the center of "K-Style Shopping," marking a new milestone for the store. Especially popular among Chinese VIP customers are the various luxury goods used by today’s trending K-pop stars. For example, clothing from the Armani Collezioni brand worn by famous Korean actor So Ji-sub in a certain drama, COLOMBO bags worn by Jun Ji-hyun, ZIOZIA brand clothing worn by Kim Soo-hyun, and the well-known knitwear brand MISSONI worn by Girls' Generation are all extremely popular items.
More details about Shinsegae Department Store can be found by visiting their Weibo page (http://weibo.com/shinsegaegroup).