The 2014 Asia Outdoor Exhibition will officially kick off on July 23 at the Nanjing International Expo Center. At the event, GORE-TEX®, a leader in the outdoor industry, will globally premiere its new GORE-TEX® SURROUND® outdoor footwear technology simultaneously at the exhibition.
The debut of GORE-TEX® SURROUND® marks a rare instance where W. L. Gore & Associates has launched a brand-new footwear technology product in the Chinese market simultaneously with the global release, reflecting the company’s confidence in this product and its emphasis on the Chinese market. Through continuous innovation in outdoor technology and ongoing investment in product development, Gore has brought GORE-TEX® SURROUND® outdoor footwear technology to life. As the world’s first 360° waterproof and breathable outdoor footwear technology, GORE-TEX® SURROUND® has breakthroughly solved the industry challenge of breathability in the soles of hiking shoes, redefining outdoor hiking footwear and delivering an unprecedented, ultra-dry experience for outdoor enthusiasts. Visitors to this year’s Asia Outdoor Exhibition can head to the GORE-TEX® booth (B5100) to see a range of top-tier international outdoor brands showcasing hiking footwear featuring the new GORE-TEX® SURROUND® technology.
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