Fenix Returns with Honors from the 2014 Asia Outdoor Exhibition

    The recently concluded 2014 Asia Outdoor Exhibition was a gathering of top brands and industry leaders. As a leading brand in professional outdoor sports lighting, Fenix once again participated in this major outdoor event and returned with great achievements and accolades.

 Fenix Booth

       At the exhibition site, the Fenix bicycle light BC30R was awarded the Silver Prize at the “Asia Outdoor Industry Awards.” This is the second Fenix bicycle light to win an outdoor industry award, following the Fenix BT20 bicycle light, which received recognition from Outside magazine in the U.S. as one of the “Top 10 Best Cycling Gear of 2013.”

Asia Outdoor Industry Awards Ceremony

 
Display Area for the Award-Winning BC30R Bicycle Light

       At the 2014 Asia Outdoor Exhibition, Fenix showcased an even more extensive product line, featuring a full range of flashlights, headlamps, bicycle lights, camping lights, and various accessories. Newly launched products such as updated camping lights, fishing headlamps, hunting headlamps, and diving flashlights caught the attention of visitors, enthusiasts, and media representatives.

 
Headlamps, flashlights, bicycle lights, and other products on display at the booth

 
Fenix’s R&D Vice President introducing new products to the media

       At the exhibition, Fenix reached a long-term strategic cooperation agreement with the Peak Outdoor Sports School, founded by renowned climber Sun Bin. The Peak Outdoor School is dedicated to developing, designing, and providing high-quality public-interest outdoor training programs, actively promoting the “Safer & Faster” outdoor philosophy, which aligns perfectly with Fenix’s long-standing advocacy for safe and enjoyable outdoor experiences.

 
Fenix and renowned climber Sun Bin (left) take a photo together

       Moreover, Fenix also confirmed a series of outdoor activity support plans during the exhibition. In August, Fenix will support CCTV’s “Ultimate Players” director Li Jia’s team in participating in the Ultra-Trail du Mont-Blanc (UTMB), bringing a 10-day live broadcast of the event. Fenix has also reached a cooperation agreement with outdoor enthusiast Yu Kaiyi, supporting his plan to climb 20 peaks over 4,000 meters in altitude around Mont Blanc within 30 days.
 

Fenix and outdoor enthusiast Yu Kaiyi (left) reach a cooperation agreement

Fenix and CCTV’s “Ultimate Players” director Li Jia (left) reach a cooperation agreement