This year’s Beijing Ski Industry Summit spans two days and features three major highlights that attendees can look forward to:
First, the Olympic Bid Topic. This year’s ski industry summit will focus on the opportunities presented by the Olympic bid and how they relate to China’s ski industry. Participants will explore how ski resorts, equipment suppliers, academic institutions, and clubs (ski websites) can seize opportunities, share benefits, and shoulder responsibilities. Look forward to authoritative updates on the Olympic bid, behind-the-scenes stories, and participation in the “Olympic Bid Signature Wall” activity, where we’ll make China’s ski industry voice heard in strong support of Beijing’s bid to host the 2022 Winter Olympics!
Second, the Summit Dialogue. Under the theme of “Sharing, Collaboration, and Win-Win,” this year’s summit will feature dialogue centered around “Destination Ski Resorts and the Ski Resort Lifestyle” and “Creating a Virtuous Cycle in Ski Resort Management.” Experienced industry leaders will be invited to share their forward-looking insights on the development of China’s ski industry and practical experience in ski resort operations.
Third, the Sub-Forum Activities. For the first time this year, the ski industry summit will include dedicated sub-forums on ski resorts, ski resort facilities and equipment, and ski gear. These forums will address issues of interest within various segments of the ski industry, making the exchanges more direct, professional, and efficient, while also providing more opportunities for participation.
The 2014–2015 Beijing Ski Industry Summit is organized by Outdoor Life Magazine, co-organized by the Taou Ski Resort in Chongli, and hosted by Ski Industry Journal Editorial Department. Mr. He Ping, Executive President of the Beidahu Ski Resort, has been specially invited to serve as the moderator.
For registration inquiries, please call: 010-64416277 18811056412 13701383749 E-mail: hwsh01@126.com
● We Grow Together with the Ski Industry
Distributed nationwide through post offices, established in 2005
Starting from the 2005–2006 ski season, Outdoor Life Magazine has featured two regular issues (December and January) focused on ski fashion, evolving into what is now widely recognized as the Outdoor Life – Ski Enthusiast Magazine. We have assembled an advisory committee comprising former Secretary-General of the Chinese Ski Association Shan Zhaojian, Chairman of Nanshan Ski Resort in Beijing Lu Jian, Chairman of Junshan Ski Resort He Ping, and General Manager of Beidahu Ski Resort in Jilin Wu Bin. Through years of effort, the magazine has become one of the mainstream media voices in China’s ski industry.
A communication platform for China’s ski industry, established in 2006
Since the 2006–2007 ski season, every September, Outdoor Life Magazine has hosted the “Beijing Ski Industry Summit” in Beijing. We invite leaders of well-known ski resorts across the country, along with brands in ski equipment and gear, ski clubs, and related mass media, to engage in dialogue on key issues in the ski industry and promote its healthy development.
Summit Objective: To create a platform for China’s ski industry to exchange information, discuss issues, and collaborate.
The 2013–2014 Beijing Ski Industry Summit saw over 50 renowned domestic ski resorts, along with several ski equipment and gear brands, ski research and teaching institutions, and ski clubs. More than 200 professionals from China’s ski industry participated in a series of activities organized by the summit, including keynote speeches, panel discussions, and brand promotion displays.
Targeted at white-collar professionals and motorists, established in 2007
Starting from the 2007–2008 ski season, Outdoor Life Magazine has published an annual Ski Map, distributed through office buildings, bars, auto dealerships, outdoor shops, and ski resorts. The map promotes the ski lifestyle to China’s white-collar and motorist demographics, influencing the most commercially valuable audience. As a functional guide for white-collar individuals and motorists planning winter ski trips, the Ski Map also provides a direct marketing channel for ski businesses (brands) and related companies to reach their target audience.
A publication for elite professionals in the ski industry, established in 2012
This is an industry magazine provided free of charge by Outdoor Life Magazine to professionals in China’s ski sector, focusing on information exchange and management experience within the ski industry. Published twice a year (spring and autumn editions), the magazine centers on ski resorts (ski holiday villages and ski resorts), covering all aspects of ski industry investment, operation, and management: ski resort planning and design, ski facilities and equipment, ski gear sales and rentals, ski instruction, as well as industry policies, trends, and international ski industry news. Target readers include management personnel from ski resorts across the country, ski equipment suppliers and service providers, ski gear brand owners, heads of ski clubs and related travel agencies, managers of ski gear retail outlets, and professionals from other related fields.