From March 6 to 8, Explorer, the leading domestic outdoor gear brand, launched Gao Yuanyuan’s signature skin jacket on Tmall’s “38 Goddess Festival,” officially kicking off the “Transformation Journey.” Prior to this, the national goddess Gao Yuanyuan officially partnered with Explorer, becoming the spokesperson for its skin jackets. On March 25, Explorer will join Gao Yuanyuan in Beijing’s Sanlitun for a celebrity meet-and-greet, announce the 2015 Nepal travel route, screen Gao Yuanyuan’s short film, and together interpret Transformation? SHINE — on the road, finding a new self, bravely transforming towards one’s inner self, and blooming fearlessly.
(Explorer launches goddess edition skin jacket on Tmall, teams up with Gao Yuanyuan for the Transformation Journey)
The Gao Yuanyuan edition 2015 spring/summer skin jacket, launched exclusively by Explorer on Tmall, is a perfect fusion of fashion and functionality, meeting the dual needs of style and comfort for today’s fashionable women on outdoor adventures: Gao Yuanyuan’s skin jacket not only incorporates a variety of trendy elements such as prints, color-blocking, and popular hues, making it versatile and chic. It also pays meticulous attention to details in design — such as tailoring, zippers, and hood openings — showcasing Explorer’s understanding and commitment to the essence of “fashion.” In terms of function, the main body uses the newly launched TiEF SKIN tech fabric from Explorer’s independently developed “Polar Biomimetic Technology” platform for 2015. It is ultra-lightweight and comfortable, with an anti-UV index of UPF>40+ and UVA<5%, blocking 99% of harmful UV rays to effectively protect exposed skin. It’s suitable not only for everyday wear but also provides close protection during outdoor activities such as hiking and off-roading.
(Explorer’s Gao Yuanyuan edition skin jacket debuts on Tmall, jointly interpreting Transformation? SHINE)
Alongside the launch of the Gao Yuanyuan edition skin jacket, Explorer has also meticulously planned a large-scale special campaign called the “Goddess Cultivation Season,” which will soon go live on its official Tmall flagship store. Users can participate by uploading stylish outdoor outfit photos, sharing brave transformation stories, or voting for the Explorer goddess. Stay tuned for the latest updates on Explorer’s official Weibo and WeChat channels.
This collaboration between Explorer and Gao Yuanyuan to interpret Transformation? SHINE aims to encourage women to bravely face the “cocoons” of different life stages, seek new selves within, keep breaking through, emerge transformed, and become “goddesses.” Starting March 6, anyone who purchases any skin jacket from Explorer’s official Tmall flagship store can sign up to attend the Gao Yuanyuan celebrity meet-and-greet in Beijing’s Sanlitun on March 25, get up close and personal with the national goddess Gao Yuanyuan, watch her short film, and join the announcement ceremony for Explorer’s 2015 Nepal travel route. There’s even a chance to join Gao Yuanyuan on the July Nepal Transformation Journey, blooming boldly and transforming? SHINE together with the national goddess.