On the evening of March 30, 2015, the 2015 China Fashion Awards ceremony took place at the Beijing Grand Hyatt, where domestic outdoor industry leader Explorer was honored with the Best Fashion Sportswear Brand award.
Mr. Sheng Faqiang, founder and chairman of Explorer, attended the awards ceremony
The China Fashion Awards is an honorary stage that celebrates China’s independent fashion brands. With its safe, comfortable, and stylish outdoor products, Explorer was selected through consumer voting and ultimately awarded the Best Fashion Sportswear Brand. In 2009, Explorer became the Exclusive Product of China’s Antarctic and Arctic Expedition Teams, and has since provided dedicated support for seven consecutive years. In 2014, Explorer received four major accolades in the China Outdoor Industry Annual Awards: Comprehensive Leading Brand, Netizens’ Favorite Brand, Netizens’ Favorite Equipment, and Annual Equipment – Outstanding Domestic Gear. Additionally, Explorer has ranked first in sales among domestic and international outdoor brands in the Chinese market for seven consecutive years.
Explorer Wins Best Fashion Sportswear Brand
Currently, Explorer operates the largest outdoor product testing laboratory in China, covering nearly 300 square meters. All polar products designed and developed by Explorer must undergo testing in a walk-in facility capable of reaching minus 70°C. The lab is equipped with advanced testing instruments capable of conducting over 60 types of tests, including hydrostatic pressure, moisture permeability, surface water repellency, moisture absorption, quick-drying performance, down-proofing, pilling resistance, abrasion resistance, and colorfastness.
At the same time, Explorer emphasizes the combination of fashion and functionality in its products. In 2015, Chinese celebrity Gao Yuanyuan officially partnered with Explorer as the spokesperson for its skin jackets. Known for her sweet and fashionable image, Gao Yuanyuan’s transformation journey closely aligns with Explorer’s skin jacket philosophy of “Transformation? SHINE.” The 2015 spring/summer skin jackets incorporate various trendy elements such as prints, color-blocking, and popular hues, offering more stylish and sexy outfit options for fashion-conscious individuals. Functionally, the main body uses TiEF SKIN technology fabric, which is ultra-lightweight, comfortable, and provides double UV protection. Suitable for everyday wear as well as outdoor activities like hiking and off-roading, the jackets meet modern women’s dual needs for aesthetics and comfort during outdoor excursions. They quickly gained attention and popularity upon launch.
Explorer’s Latest Spring/Summer 2015 Skin Jacket – Gao Yuanyuan Edition
Dubbed the “Oscars of the Fashion Industry,” the 2015 China Fashion Awards launched in December 2014, open to independent Chinese fashion brands. The results were determined through nominations by the China Fashion Awards Nomination Committee, online voting, and expert judging. The awards featured ten major categories including Best Business Men's Wear Brand, Best Style Women's Wear Brand, and Best Fashion Sportswear Brand, as well as five special awards such as Most Potential Brand and Most Innovative Brand.
Group photo of the 15 award-winning brands at the 2015 China Fashion Awards