Guangzhou, China, April 2, 2015 /PRNewswire/ -- The "China Hotel 2015 Annual Conference and the 15th China Hotel Global Forum," jointly organized by the All-China Federation of Industry & Commerce Real Estate Chamber of Commerce, the Pacific Asia Travel Association (PATA) Hotels Committee, China Hotel Magazine, and other entities, was held in Guangzhou from March 25 to 27, 2015. During the forum, the grand award ceremony of the "15th China Hotel Golden Horse Awards" was ceremoniously held at the Guangzhou Opera House. The Golden Horse Award is the largest and most prestigious annual award in China’s hotel industry. Originating from China’s tourism emblem, the "Gallop of a Horse Across the Sky," the China Hotel Golden Horse Award recognizes enterprises that are widely acknowledged as industry milestones.
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Li Guanyi, Vice President of Nanjing Woge Hotel Group, at the awards ceremony
Jiangsu Woge Hotel Group was honored with the China Hotel Golden Horse Award for "China's Best Themed Hotel Leading Brand." This award signifies the growing emphasis and attention within the hotel industry on the development and construction of boutique hotels. As a leading enterprise in the boutique hotel sector, Jiangsu Woge Hotel Group received this Golden Horse Award.
Currently, there are nearly a thousand boutique hotels in China, with competition becoming increasingly intense. "Woge Group," as a large-scale boutique hotel group in China that is preparing for an IPO, with...“distinctive themed culture”as its core professional competitiveness, has accumulated profound market experience while rapidly earning a strong market reputation. This time, Woge Group was selected with high votes for the "China's Best Themed Hotel Leading Brand," demonstrating the brand’s broad market prospects and widespread recognition of its high commercial value.
Since 2008, Woge Group, as a pioneer of domestic boutique auto hotels, has continued to grow and strengthen boutique-themed hotels for over eight years, maintaining stable development scale and profitability, along with rapid expansion capabilities and operational strength. It currently operates two major series — the "Woge Inn Villa Series (auto hotels)" and the "Woge Original Villa Series (mountain-resort hotels)" — totaling eight hotels.
Hotels under the Woge Group feature distinct themes and unique characteristics. The rigorous management standards of quasi-five-star hotels in both soft and hard furnishings have resulted in refined textures and perfect quality. For example, Nanjing’s...“Woge Lian Guan”auto hotel is renowned for being a "hub of romance," with nearly 50 rooms, each featuring a private garage and a unique theme.“Woge Global Travel Hotel”draws inspiration from 22 stunning ecological scenic spots around the world, making a stay at the hotel feel like a "global journey within the hotel." “Woge Bali Original Villa Hot Spring Hotel”is built in the hot spring haven of Tangshan, where the Balinese-themed ambiance greets guests right from the mountain path... Even the Woge Sizhou Grand Hotel in Xuyi, known as China’s lobster town,...“Woge Sizhou Grand Hotel”also carries the rich cultural heritage of the ancient Sizhou City, ready to write a new chapter in the history of Woge-themed hotels...
Li Guanyi, Vice President of Woge Hotel Group, told reporters that 2015 will be a year of accelerated development for Woge in terms of brand and scale. The company has set a development plan focusing on the two major boutique hotel series — "Woge Inn Villa" and "Woge Original Villa." In terms of branding, the group will emphasize strengthening its leading image as the "Woge Group — Themed Hotel Experts." By integrating industry and hotel resources, with Nanjing at the core, the group plans to expand along cities on the Shanghai-Nanjing, Shanghai-Hangzhou, and Nanjing-Hangzhou routes. Within the next three years, it aims to complete a plan of "opening 10 new stores and reserving 30 projects" through mergers, acquisitions, restructuring, and new constructions.
Woge Hotel has been deeply rooted in China’s themed hotel market for many years, with a solid market foundation. It has accumulated certain experience in planning, design, products, services, operations, and customer data — undoubtedly, these form the strong cornerstone for a brand to thrive in the market. Today, the Woge Group is like an eagle poised to soar. In the next ten years, Woge Group will not only be a leader among China’s boutique themed hotels but also a giant in the themed hotel industry.