Made its debut at the Hotelex Hotel Model Room Showcase    HowToTrip Hotels Discusses Investment and Franchising

Shanghai, April 2, 2015 /PRNewswire/ -- From March 30 to April 2, 2015, the 24th Hotel Products Expo was held at the Shanghai New International Expo Centre, attracting over 2,200 exhibitors from across the upstream and downstream sectors of the hospitality industry. HowToTrip Hotels, a mid-range boutique hotel brand, participated as an exhibitor in the model room showcase area. At the event, the brand unveiled its hotel model room, providing an intuitive interpretation of HowToTrip Hotels' design philosophy and future development model through a scaled-down recreation of a hotel. While offering guests an exceptional sensory experience and an elegant atmosphere, the showcase also pointed the way for attracting investment and franchise partners.

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HowToTrip micro hotel model room guest room area display

MicroHotelModel room  Intuitive interpretation of HowToTrip's philosophy 

“Hotel Plus Hotel Model Room Showcase” is the culmination of this year’s Hotel Products Expo, a perfect blend of fashion trends, green environmentalism, and cultural heritage in both concept and practice. In addition to the traditional model rooms, the event incorporated commercial space models featuring elements such as bars, restaurants, shops, and cafés, as well as design models custom-created for hotels by renowned domestic and international design firms.

As a well-known mid-range boutique hotel brand, HowToTrip Hotels recreated on-site a boutique room that integrates design, fashion, sustainability, and technology, providing an intuitive interpretation of its design philosophy and future development model. The displayed model room is a microcosm of HowToTrip Hotels’ quality and products, showcasing the brand’s curated culture and design concepts: carrying forward the essence of Eastern culture, emphasizing the use of design elements, and highlighting a leisurely and fashionable ambiance. The hotel’s atmosphere and furnishings feature distinctive elements of Eastern culture, offering every traveler an authentic Eastern cultural experience. Through the creation of guest room and living space concepts, coupled with a rich exotic flavor, the brand offers customers a comprehensive “My HowToTrip Life.”

HowToTrip micro hotel model room front desk area display

Illuminating a new industry philosophy  HowToTrip model attracts investment and franchising

At the forum “Discussing Hotelex, Illuminating a New Industry Philosophy” held on the afternoon of March 30, HowToTrip Hotels Executive President Gan Shenghong was invited to attend and delivered a keynote speech titled “HowToTrip Hotels – Brand Franchising.” Starting with reflections on the current state of mid-range hotels, he elaborated on the future direction for such properties. He noted that in today’s hotel industry, various multi-format accommodations such as serviced apartments, hostels, and homestays have broken the traditional single-format mold of hotels, competing for market share and profits in the hospitality sector. He believes that even in such a fiercely competitive environment, mid-range hotels still have opportunities.

After sharing HowToTrip Hotels’ explorations in platform-integrated products, service design that creates customer value, upstream-downstream linkages that activate customers, and community lifestyle initiatives that enhance customer engagement, Gan Shenghong redefined mid-range hotel thinking through the HowToTrip model. He overturned the traditional profit model of mid-range hotels and, by showcasing the brand’s carefully selected products and explaining its investment product model, paved a new path for the mid-range segment. He stated that the most crucial core for investment and franchising is return on investment, which relies on a viable business model to achieve controllable future data. After years of accumulation, HowToTrip has developed a clear and market-tested return on investment model.

Awarded again  HowToTrip wins the “2015Best Boutique Hotel of the Year Award” 

Following accolades such as the “World Boutique Hotel Awards – Most Promising Hotel Group,” “China Golden Dragon Award for Most Investment-Valuable Domestic Hotel Brand,” and the “China Hotel Golden Pillow Award,” HowToTrip Hotels has earned another honor during this exhibition.

Best Boutique Hotel Award presented by Hotelex

The 24th HOTELEX “Night of Discovery” themed gala, hosted by the China Tourism Hotels Association, was held concurrently. Mr. Gan Shenghong was invited to represent HowToTrip Hotels at the event and received the “2015 Best Boutique Hotel Award” as selected and presented by Hotelex. Gan Shenghong said that after years of accumulation, HowToTrip is now reaping the rewards of its efforts and has reached the stage of being recognized by the market. Each award represents the acknowledgment of customers, society, media, and industry peers. It also shows that even amid fierce competition in the hotel industry, mid-range boutique hotels are increasingly gaining market acceptance.