HNA Hotels Group Launches "Tangla Yaxiu Taste Series" Mooncakes

Beijing, June 19, 2015 /PRNewswire/ -- Starting June 18, 2015, hotels under HNA Hotels Group began selling mooncakes to customers, with tasting events inviting VIP guests and media to sample the exquisite "Tangla Yaxiu Taste" mooncakes in multiple locations across the country.

The launch event at the hotel lobby featured a display combining the Tangla Yaxiu mountain and snow lotus motifs, bringing a touch of summer coolness. The display included backpacks, bookshelves, and pen holders made from mooncake box materials, showcasing their upcycled use. The event kicked off with enthusiastic Tibetan dance performances, while the background music played the Tangla Yaxiu brand song, whose melodious tune transported attendees to the pristine lands of Tibet. Attendants dressed in Hainan Airlines flight attendant uniforms and Tibetan attire presented the "Tangla Yaxiu Taste" mooncakes to invited guests. The launch also demonstrated that the "Tangla Yaxiu Taste" mooncakes have been widely welcomed by food critics, media, and guests, signaling strong market potential for this product.

Mooncake booth setup at the event

"Tangla Yaxiu" is a key hotel brand developed by HNA Hotels Group. Inspired by a beautiful legend from the Nyenchen Tanglha Mountains, the brand carries a message of blessing and a commitment to preserving a serene habitat, promising the most authentic quality service. The "Tangla Yaxiu Taste" series of mooncakes was uniformly and thoughtfully designed by HNA Hotels Group headquarters, emphasizing two core themes: health and environmental sustainability. While ensuring great taste, the design reduces oil content and develops new low-sugar varieties with nutritional and health benefits in mind. The packaging uses eco-friendly paper and incorporates reusable design concepts, featuring snow mountains and lotus flowers as main elements to offer guests refreshing Tibetan-style mooncakes. In collaboration with Hainan Airlines, the hotel group also customized an auspicious cloud-patterned corporate mooncake and specially launched a lotus backpack-style mooncake, divided into four tiers: Harmony, Elegance, Supreme, and Tranquility, across Snow Lotus, Lotus, Auspicious Cloud, and Lotus designs. These offerings not only convey the story of the Tangla Yaxiu brand but also provide customers with an exquisite taste experience of the "Tangla Yaxiu Taste" mooncakes and diverse gifting options for loved ones.

Sample promotional poster design