On June 18, 2015, the China Outdoor Alliance (abbreviated as COA) officially launched the second edition of the official "I Want Fresh Air" T-shirt. As one of the COA members, Toread strongly supported this event and synchronously released the "I Want Fresh Air" official T-shirt on online platforms such as JD.com and Tmall in collaboration with the alliance.
The "I Want Fresh Air" T-shirt, with its straightforward slogan and sharp design, has been widely loved by outdoor enthusiasts. Last summer, people could often be seen wearing it at various outdoor events, and now everyone can continue to share that sense of belonging.
(COA launches the "I Want Fresh Air" public welfare and environmental protection campaign)
This time, as one of the COA members, Toread, together with the alliance, has initiated the "I Want Fresh Air" public welfare and environmental protection campaign, hoping to attract those who love nature and a healthy lifestyle to join in, jointly focus on environmental pollution, and advocate a green and environmentally friendly way of life. By uniting the strength of outdoor enthusiasts, starting with themselves—reducing car travel, not littering, and improving personal conduct—they aim to carry environmental protection through to the end. At the same time, they hope to draw the attention of relevant government departments, reminding them not to forget our fresh environment while pursuing rapid economic development.
The China Outdoor Alliance (abbreviated as COA) is composed of domestic and international brands that actively support the development of China's outdoor industry. Founding board members include Sheng Faqiang of Toread, Zhong Chengzhan of Kailas, Huang Geng of Biancheng Sports, Lu Tunfeng of MobiGarden, and Zeng Hua of Skyleader. Its goal is to promote industry unity, competitive cooperation, establish barriers within the outdoor industry, and boost the popularization of outdoor activities among the general public. Current COA member brands (in alphabetical order) include: ACANU, DISCOVERY EXPEDITION, HALTI, KAILAS, LEKI, LOWA, MEINDL, MOBI GARDEN, NORTHLAND, SCALER, TOREAD, VAUDE. To further promote industry development, COA will expand its membership by the end of 2015, bringing in more brand partners.
In 2014, COA issued the "Three-One Declaration." COA takes it as its mission to promote the healthy and sustainable development of China's outdoor sports and outdoor industry, with members united in innovation and cooperation for mutual benefit. Over the next 3-5 years, the alliance will support and develop "three platforms and one standard." The three platforms are: the Asia Outdoor Trade Show, the COA Summit Forum, and the COA Outdoor Sports League; the one standard is the COA Outdoor Product Quality Standard. This declaration garnered high attention within the outdoor industry, becoming another hot topic in China’s outdoor circle.
(Sheng Faqiang, Chairman of COA, Founder, Chairman, and Group CEO of Toread, wearing the "I Want Fresh Air" T-shirt)
Sheng Faqiang, Chairman of COA, Founder, Chairman, and Group CEO of Toread, stated:
Toread will work with fellow COA members to establish an alliance standard for outdoor products, elevate the level of professional development, ensure the basic safety and comfort of users in the professional sports field, thereby establishing industry boundaries and promoting healthy industry growth. We will also collaborate in outdoor events, industry forums, and other areas to advance the nationwide fitness movement in outdoor settings. Against the backdrop of the national push to accelerate the development of the sports industry and promote sports consumption, let us fully recognize the diverse development opportunities in the outdoor economy, integrate resources, collaborate for progress, strengthen ourselves, practice self-discipline, and compete with even more cooperation. We believe that outdoor professionals will welcome a new springtime ahead.
(The same slogan as "I Want Fresh Air," but a different look in 2015—COA continues to speak out!)
Zhong Chengzhan, General Manager of Kailas:
"I Want Fresh Air" is a false proposition, yet it is a reality. We hope this proposition disappears as soon as possible.
Huang Geng, Chairman of Biancheng Sports Group:
Because we love nature, we practice environmental protection. As a member of the China Outdoor Alliance (COA), Biancheng Sports calls on every outdoor enthusiast to become an environmental guardian, adhere to a low-carbon, frugal, and green lifestyle, and contribute their efforts to the new trend of green outdoor living. Reject pollution, protect the environment, and work together for a comfortable and free outdoor life.
Lu Tunfeng, General Manager of MOBI GARDEN:
When everyone is busy with life, they often overlook the impact of car exhaust and industrial emissions on the air we breathe. As a member of the China Outdoor Alliance (COA), MobiGarden has always regarded environmental protection as one of its key corporate social responsibilities. We advocate that everyone spend time outdoors, enjoy the charm of nature, and breathe fresh, free air with family and friends. "I love fresh air"—let’s go.
Zeng Hua, General Manager of SCALER:
For our shared blue sky, Skyleader works with you.
Li Hao, Project Director of the Asia Outdoor Exhibition:
As a key exhibition platform supported by COA, the Asia Outdoor Exhibition advocates and practices the concept of environmental protection and a thrifty work and lifestyle. Starting with ourselves and from small things, we aim to preserve more blue seas and skies for now and the future, allowing people to enjoy more beautiful nature and breathe fresh air.
Focus on the outdoors and care for the environment together with COA, and work hard for the same blue sky.