On June 19, 2015, AlpenGroup, a well-known one-stop retailer of sports and leisure products, held the grand opening of its first Suzhou store — [Sports-DEPO (Sports-DEPO) / Golf5 (Golf5) at AEON Mall Suzhou Industrial Park]. This is the third store overseas after the two in Shanghai, featuring AlpenGroup’s own brands “IGNIO,” “kissmark,” and “TIGORA.” The store covers an area of 1,600 square meters and offers up to 50,000 types of products including sportswear and footwear. AlpenGroup has long been popular among both professional athletes and amateurs for its wide range of sports and leisure goods and high-quality experiential services. The opening of this first Suzhou store provides greater convenience for local customers who love AlpenGroup’s brands and brings the increasingly popular sports culture to more consumers in Suzhou.
Grand Opening on June 19th!
Founded in 1972, AlpenGroup has been providing a full range of products and experiential services for sports enthusiasts. It operates 431 stores across Japan and consistently ranks No. 1 in industry sales. Shortly after its establishment, AlpenGroup began creating its own sports brands, pioneering the integrated production and retail business model. Unlike typical retailers that only co-develop products with manufacturers, AlpenGroup’s hallmark is its involvement throughout the entire process — from design and production to logistics and sales. Today, AlpenGroup owns proprietary brands such as “IGNIO,” “kissmark,” and “TIGORA.” The group remains committed to supporting the development of national sports, offering high-quality products at affordable prices to let more people enjoy the pleasure of sports.
kissmark makes its first debut in Suzhou
AlpenGroup entered China in 2012, opened its first overseas store in Shanghai in 2013, and joined Tmall in 2014 (http://aipengyd.tmall.com/). It currently operates under two major store brands: “Sports-DEPO,” dedicated to professional sports equipment, and “Golf5,” specializing in premium golf products and endorsed by professional players. The first large-scale comprehensive store in Shanghai carries multiple proprietary brand products and offers over 50 types of sports, covering outdoor activities such as hiking, skiing, cycling, rollerblading, running, swimming, golf, basketball, football, tennis, baseball, and more.
The newly opened first Suzhou store is located on the first floor of AEON Mall Suzhou Industrial Park Lake East. The mall is situated on Zhongyuan Road North and Zhongnan Street East in Suzhou Industrial Park, with convenient transportation and direct access to Zhongnan Street Station on Suzhou Metro Line 1. It serves nearly all urban areas of Suzhou and lies within a key economic and technological development zone, surrounded by some of the city’s most popular residential communities. Recognizing its prime location and promising prospects, AlpenGroup established a presence in Suzhou with the belief that “our service can bring the faith that sports make people healthy and the joy that sports bring to people around the world.” Like its Shanghai counterpart, the store boasts an overwhelming variety of sports and leisure products and its own brands, along with a golf try-out room and experienced staff that are unmatched by other retailers.
The store opening attracted a large number of eager shoppers. One female customer in line mentioned that she often buys sportswear for her children, and with summer here, the demand has increased. With “Sports-DEPO,” it’s much more convenient to purchase basketball and football apparel and balls that her kids like, without having to visit multiple stores. Additionally, the store offers casual wear for all age groups, so she also bought some for herself and her husband.
Large crowds flock into the store
In the “Golf5” section of the store, there is a full range of products suitable for beginners, intermediate players, and beyond, along with a golf try-out room. Competitive pricing, attentive service, professional advice, and guidance have drawn in a large number of golf enthusiasts.
Sports know no borders. AlpenGroup has consistently strived to enhance user experience through continuous R&D and improvement, while also working tirelessly to become the “No. 1 sports specialty store in the hearts of customers” by offering quality products at affordable prices. You can also stay updated through its official website ( http://www.sports-depo.com.cn/ ). AlpenGroup hopes to bring experiential services to more sports lovers, allowing everyone to experience the joy of sports and understand the true meaning of “life lies in movement.” Meanwhile, AlpenGroup will continue to expand its e-commerce operations in collaboration with Tmall to better serve consumers across the country.
Store entrance
This summer, head to Sports-DEPO/Golf5 at AEON Mall Suzhou Industrial Park for a sports adventure!