“In Switzerland’s Bernese Alps stands the Eiger (Eiger,3970meters), this daunting mountain features extremely steep terrain, especially its infamous ‘Death Wall,’ which ranks among Europe’s steepest and most rugged natural challenges. The limestone cliffs, with some vertical drops of1830meters, also require constant vigilance against falling rocks, while the unpredictable weather makes this challenge even more perilous.”2016In4June28, at the Swiss Tourism Board’s summer press conference for the year2016, top Swiss outdoor brandMAMMUTMAMMUT premiered its promotional video for the Eiger Ultra Trail, which it has sponsored for2016years. The video gave attendees a taste of the passion and excitement of trail running, while also marking the official launch of MAMMUT’s trail running initiatives for theMAMMUTMammut at2016season. On
7the off-road spectacle of16-17, the town of Grindelwald (Grindelwald), Switzerland, will host the 4th edition of the Eiger Ultra Trail, the biggest trail running event of the year. As a key sponsor, MAMMUT has unveiled this year’s theme: “Go Wild – Conquer the Eiger Ultra Trail with MAMMUT.” Additionally, MAMMUT will specially sponsor two Chinese athletes competing in the 32-kilometer race. Whether they can break the record of no Chinese finishers since the race’s inception will be a major highlight.2016the year. It is reported that as a key sponsor,MAMMUTMammut has this year launched the campaign theme “Go Wild with Mammut – ConquerMAMMUTthe Eiger Ultra Trail with2016Mammut.” Additionally,MAMMUTMammut will specially sponsor two Chinese athletes to compete in the101kilometer race. Whether they can break the record of no Chinese finishers since the event’s inception will also be a major highlight of this year’s race.
Super Eiger, Super Run
The Eiger Ultra Trail (Eiger Ultra Trail),was established in2013and included in the2015was included inUTWT(UItra-Trail?World Tour) Ultra-Trail World Tour in49Over2000runners from more than 30 countries participated. Some sections of the course pass through the foothills of the Eiger, while others offer panoramic views of the majestic peak. Along the way, runners are treated to breathtaking Alpine scenery. The race is divided into three main categories:101km,51km, and16km. There are also children’s categories over distances of350m and850m. The longest distance, the101km run, features an elevation gain of6,700meters, including87km of mountain and forest trails, as well as14km of asphalt road. The cutoff time is26hours. Considering the unpredictable mountain weather in the Alps, the high altitude, and the technical terrain, this event is extremely challenging.
“Finishing the Eiger Ultra Trail is even harder than climbing the north face of the Eiger.” This quote comes from the world’s fastest climber of the Eiger North Face—Swiss mountaineer Ueli Steck (UeliSteck), who set a world record of2hours,22minutes, and50seconds. Renowned for his astonishing climbing speed, he earned the nickname “Swiss Machine” and was also chosen as the ambassador for the Eiger Ultra Trail.
Brave challengers aim for greatness—can Chinese athletes make their mark?
In last year’s101km race, Swiss athleteUrsJenzerclaimed the men’s title with a time of11hours,44minutes, and30seconds. The women’s gold medal went to French athleteCaroline Chaverot, who finished in12hours,45minutes, and41seconds. Among the participants was female athleteMAMMUTMammut Pro Team, andWermescherIldikofrom the Philipp SimoneWith7hours21minutes5seconds, they won51the women's 2-person team championship in the 50-kilometer category.
This year,MAMMUTMammut collaborated for the first time with outstanding Chinese athletes, sponsoring their participation in the Eiger Ultra Trail. The two athletes are Shen Jianfeng, a male runner from Shanghai, and Xu Yongxia, a female runner from Beijing. Nicknamed "Flash," Shen Jianfeng has five years of running experience and has participated in numerous domestic and international trail races, most recently placing2015in the42KMoverall rankings at the Wuxi Trail Challenge in3. Nicknamed "Box," Xu Yongxia has a unique passion for marathons and trail running, with six years of experience, and won the2016women's championship at the Tai Mo Shan Trail Race in Hong Kong in115KM. As Chinese representatives in the Eiger Ultra Trail, they are expected to perform exceptionally well, andMAMMUTMammut will also prepare the two athletes through domestic races before the7month competition begins as a warm-up and training.
Both normally work in foreign enterprises and live busy lives like typical post-70s and post-80s individuals, but because of their love for trail running, they spend more of their free time in nature. Trail running as a sport likely originated from the migratory behavior of ancient human ancestors, who ran instinctively through mountains and forests. This ancient history is also the most primal origin of running—freedom and release. Nowadays, more and more people have fallen in love with this sport.MAMMUTAs a top outdoor brand, Mammut is also supporting trail running enthusiasts through action: to do a good job, one must first sharpen one’s tools. Facing world-class difficulty races,MAMMUTMammut will provide its sponsored athletes with top-tier trail running gear to ensure their safety and offer a comfortable experience for successful race completion. More trail running products can be found onMAMMUTthe official Mammut websitewww.mammut.ch, as well as at theMAMMUTofficial Mammut Tmall flagship storehttps://mammut.tmall.com.
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MAMMUTMammut is one of the most important and successful brands in mountaineering, climbing, and outdoor equipment. Its products have become a benchmark for quality and innovation, as well as a trendsetter in the outdoor industry.MAMMUTMammut represents an exceptional level of safety and has now become a comprehensive equipment brand for nearly all mountaineering activities, whether in mountaineering, climbing, freestyle skiing, trail running, or hiking.2012InMAMMUTMammut celebrated its glorious150-year history.2013In2,, MAMMUTMammut established a wholly-owned subsidiary in China. The company offers a full range of products including base layers, mid-layers, outerwear that withstands various harsh weather conditions, mountaineering shoes, alpine boots compatible with crampons, sleeping bags, backpacks, climbing ropes, carabiners, harnesses, as well as headlamps, avalanche safety equipment, and more.