TNF100?Beijing International Trail ChallengeisThe North Face 100 one of the Asia-Pacific series events, which was first held in2009in Changping District, Beijing, and is the first100kilometer trail running event in mainland China. Nowadays, this event has become an indispensable grand gathering in the trail running community every early summer, with highly sought-after entry slots. This year,Subaru Cars (China) Co., Ltd. participated as an official partner for the first time in this joyous carnival for trail running enthusiasts, injecting a strong dose of safety assurance intoTNF100?and joining hands withThe North Faceto successfully create a groundbreaking crossover collaboration.
5From7to8, the weather was surprisingly sunny,2016TNF100?the Beijing International Trail Challenge was held at Beijing Xishan Wild Racing Park,with over4000trail running and hiking enthusiasts gathering this year to take part in this sporting extravaganza set against beautiful scenery.After fierce competition, the highly anticipated men’s 100-kilometer category was ultimately claimed by trail running star Xu Xiutao.
As the official partner of the event, Subaru showcased its premium models including theForesterForesterSUVon-site, advocating for an active and healthy outdoor lifestyle together with the organizers. Subaru also provided multiple official vehicles for the event, ensuring the safety and success of the participants, and worked closely with the organizers to create a secure, enjoyable, and high-standard trail running event.
They say starting trail running is like opening a brand-new door in the world of running. Through it, your footsteps move from merely accompanying roads to kissing soil and crossing streams. This cross-boundary joy lets you experience the true essence of freedom.5On the morning of7at10o’clock sharp, the newly added Care for Autistic Children Relay Race of thisTNF100?Trail Challenge kicked off, marking the beginning of the event. In the afternoon at2o’clock sharp, Mr. Masahiro Iwasaki, Marketing Department Director of Subaru Cars (China) Co., Ltd., along with guests such as Yu Jun, District Chief of Haidian District, sounded the starting horn for the2016TNF100Beijing International Trail Challenge100kilometer category. Contestants dashed off the starting line one after another, experiencing the extraordinary joy of merging with nature while trail running.
Subaru brand vehicles have long been known for their high performance and versatility, and their commitment to a comprehensive and safe driving experience has always been their promise to users. As the official vehicles for this event, multiple Subaru modelsSUVIts handling, off-road capability, and safety have been thoroughly tested. The free and enjoyable driving performance of each model, along with its outstanding off-road prowess, fully meet the demands of utility vehicles that need to respond instantly to any unexpected situations during the race. It safeguards high-end off-road events and provides participants with a safer and more reassuring racing experience.
At the event site, Subaru also launched an interactive game where participants could scan a QR code to win exquisite gifts. Many runners enthusiastically joined the wheel-spinning game, answered questions, and won cute wooden car puzzles and other prizes, with some even getting the chance to participate in lucky draws for surprises. Meanwhile, Subaru set up a finisher rest station at the event’s key location, providing athletes with a resting area and tools for post-race stretching and relaxation. The event services were thoughtfully and considerately prepared.
5Month8Day, the second day of the event was even more lively.0o'clock sharp,50the 5-kilometer group started the race with the firing of the starting gun;22the 10-kilometer group began at9in the morning,Mr. Tatsuya Yamano, Director and Vice President of Subaru (China) Co., Ltd., together with other guests, sounded the horn to start the2225-kilometer group, witnessing the joyful gathering of trail runners.PartySuch a vibrant trail running celebration naturally included the participation of media professionals. In this edition of the race, Subaru also sponsored multiple media runners to compete in various categories. With the growing popularity of running, more and more media professionals have joined the ranks of runners, jointly promoting a positive and healthy lifestyle.
Such a popular off-road running extravaganza naturally attracted the participation of media professionals. At this year’s event, Subaru also sponsored several media runners to compete in various categories. With the growing popularity of running, more and more media professionals are joining the ranks of runners, together promoting an active and healthy lifestyle.
8On the morning of0o’clock, the 25-kilometer group gradually returned and crossed the finish line, with Bi Duanyang and Qi Hongjie winning the men’s and women’s championships, respectively.50Runners in the 44-kilometer category returned one after another to cross the finish line, with Bi DuanYang and Qi HongJie winning the men’s and women’s championships respectively.9Aroundo'clock, Mr. Tatsuya Yamano, Director and Vice President of Subaru (China) Co., Ltd., presented awards to the top three female finishers of the 25-kilometer group.50The top three female athletes in the 47-kilometer category were awarded prizes.
The newly added relay race category in this edition of the event commenced at8o'clock in the morning on10. Subaru collaborated with the well-known industry media magazine *Outdoor Exploration*, and through its official WeChat account, formed the “Subaru Outdoor Exploration Team” in advance to participate in the relay race. Despite the relatively short time for team formation, the team still achieved sixth place. Most importantly, although the competition was intense, it was also full of fun, and the participants thoroughly enjoyed themselves.
After the race, Xu Xiutao, the champion of the 100-kilometer men’s group, took a photo with Mr. Tatsuya Yamano, Director and Vice President of Subaru (China) Co., Ltd., the event's official partner, and happily posed in front of Subaru’s2016new Forester, hoping that more outstanding brands like Subaru will be involved in the development of China’s outdoor sports in the future.
As the official partner of this event, Subaru provided safety support vehicles that were busy on the track throughout the two days, safeguarding the athletes. The models showcased on-site, such as the2016Forester, also caught everyone’s eye. Its classic horizontally opposed engine paired with a symmetrical all-wheel-drive system created unparalleled "physical" and mental advantages, making the rugged mountain trails more manageable and bringing joy to outdoor life with Subaru.
ThisSubaru-supportedTNF100?Beijing International Trail Running Challengepromoted a positive and healthy outdoor lifestyle, achieving a successful and powerful cross-industry collaboration.With the growth of trail running in China, it is believed that more people will join in, strengthening their bodies and enriching their spirits on the journey of going off-road and embracing freedom.