Spring Travel Season Pass on Crazy Sale – Tmall Super Brand Day Creates Another Miracle

On March 18, Shanghai Disney Resort announced the first launch of the “Spring Travel Season Pass,” granting cardholders unlimited visits to Shanghai Disneyland within a designated time frame. From March 18 to 26, the pass was exclusively available at the Shanghai Disney Resort Fliggy Travel Official Flagship Store, featuring limited-time special prices to celebrate Disney’s “Tmall Super Brand Day.” This marks another close collaboration between Shanghai Disney Resort and Tmall since the 2016 “Tmall Double 11 Disney Magical Family Carnival.”

On the same day, the launch ceremony for the Shanghai Disney Resort “Spring Travel Season Pass” and Tmall Super Brand Day was held in Shanghai Disneyland. Around 30 lucky families selected through Tmall and Disney were invited to a breakfast event in the Royal Banquet Hall inside the Enchanted Storybook Castle. Representatives from Shanghai Disney Resort and Tmall, along with author Zhang Haochen, drew lots for the lucky families to win the “Spring Travel Season Pass.” Two of these lucky families even rode as leaders in the “Mickey’s Storybook Express” parade float. The event was live-streamed across multiple platforms including Tmall Live, Yizhibo, and Douyu Live. Zhang Haochen’s half-hour livestream alone attracted over 2 million viewers.

Notably, the Tmall × Douyu Live broadcast specially invited four influencers who formed two teams to take audiences on a “Shanghai Disneyland Tour.”

Reporters learned that on the night before the launch, many loyal fans waited by the Tmall Super Brand Day homepage and the Disney Fliggy flagship store page to be the first to grab the “Spring Travel Season Pass.” Some pass holders arrived at the park entrance as early as 7 a.m. to wait for entry. Meanwhile, some visitors who had originally planned to buy single-day tickets learned about the season pass promotions at the ticket booths outside the park and immediately purchased the passes on Tmall and Fliggy on-site.

Loyal Fans Snap Up “Season Passes” Overnight – Tmall Super Brand Day Becomes Another “Double 11”

It is reported that from March 18 to 26, the “Spring Travel Season Pass” will only be available at the Shanghai Disney Resort Fliggy Travel Official Flagship Store, with limited-time special prices around 100 yuan cheaper than the gate price. The “Unlimited Pass,” “Weekday Pass,” and “Sunday Pass” are priced at 1,250 yuan, 925 yuan, and 825 yuan respectively. Starting March 27, all three types of season passes will be available through multiple official channels of Shanghai Disney Resort.

As early as during the 2016 Tmall Double 11, the Shanghai Disney Resort’s first-ever travel season pass was “snapped up” by consumers, becoming the most popular ticket product during the shopping festival. In the nearly one year since its official opening, public enthusiasm for Shanghai Disneyland has continued to grow. By 2 p.m. on March 18, the transaction volume of the Shanghai Disney Fliggy flagship store had already surpassed last year’s Double 11. Tmall Super Brand Day has become yet another “Double 11” for Disney fans.

Creating a Joyful Premium Experience – Shanghai Disney and Tmall Collaborate Frequently

In June last year, Shanghai Disney Resort and Tmall signed a multi-year strategic alliance agreement, announcing that Tmall would become the official sponsor and exclusive e-commerce partner of Shanghai Disney Resort, as well as the presenting sponsor for the “Pirates of the Caribbean: Battle for the Sunken Treasure” attraction.

On November 13 of last year, 1,111 lucky families selected through Tmall were invited to participate in the “Tmall Double 11 Disney Magical Family Carnival” and enjoyed an exclusive one-hour early entry experience to Shanghai Disneyland.

At the launch ceremony for the Spring Travel Season Pass, Liu Bo (online alias: Jialuo), General Manager of the Marketing Platform Business Unit at Tmall, said: “Tmall and Disney have been preparing carefully for a long time for today’s ‘Super Brand Day’ event, hoping it will become a joyous celebration for fans of Shanghai Disneyland.” Ai Tiecheng, Vice President of Marketing at Shanghai Disney Resort, stated that Tmall, the resort’s strategic alliance partner, has worked closely with Disney all along, with both sides offering strong mutual support, jointly dedicated to creating premium, joyful experiences for consumers.

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