Uniting the passion of Sony fans Creating and sharing captivating technology
—— Sony China's major brand event "Sony Expo" held in Guangzhou
(Guangzhou,3month27)In the vibrant spring of March, Sony China's major brand event "Sony Expo" (Sony Expo) was held in Guangzhou. New flagship products such as Sony Bravia OLEDTVsA1were officially launched, comprehensively showcasing the rich resources of the Sony Group across electronics, music, film, gaming, education, and other fields,and strongly promoting the Sony spirit of delivering both sensory and emotional value to users through continuous innovation. Participating in the event were Sony (China) Limited, Sony Mobile Communications (China) Limited, Sony Music Entertainment (China) Ltd., Sony Pictures Entertainment Inc., Sony Interactive Entertainment Shanghai Co., Ltd., and Sony Global Education Inc., among other Sony companies in China. The event also invited Sony fans from across the country to gather in Guangzhou, offering them an up-close experience of the unique customer journey created by Sony’s products, technologies, services, and entertainment content.
※ Sony China's major brand event "Sony Expo" (Sony Expo) was held in Guangzhou
Mr. Kazuo Hirai, Chairman and President of Sony Corporation,CEOgreeted Chinese Sony fans via video. He mentioned that Sony has established a business structure that enables its consumer electronics business to steadily generate profits and has the capability to continuously launch compelling and differentiated products. "We look forward to connecting with Sony users at the 'last inch' distance, allowing them to feel an emotional attachment to Sony products and take pride in owning them." Regarding the Chinese market, he pointed out that under the leadership of Mr. Kenichiro Hibi, Sony China has achieved strong business growth.In Sony’s development blueprint, China holds an important position. We will bring more groundbreaking products and tailor-made services to Chinese users, delivering the best of Sony in digital imaging and audiovisual entertainment.
Mr. Kenichiro Hibi, Chairman and President of Sony (China),introduced that in the2016fiscal year, all categories of Sony’s electronics business have entered the stage of profitable growth as planned. The third-quarter financial results released in early February showed that sales in the Chinese market grew by12.8%;2016the fiscal year’s performance of Sony China is expected to return to the level before the withdrawal of the personal computer business in2014,VAIOregaining a healthy and steady growth trajectory.Guided by the "last inch" direction, Sony has consolidated or regained its leading position in the three major consumer electronics sectors—LCD TVs, audio products, and digital imaging—driven by highly competitive flagship products, becoming a bellwether for industry development.
Regarding observations of theChinese market and target customer positioning,Hibi shared his views: In China, consumption growth aimed at filling gaps is nearing saturation, while quality choices and personalized demands during upgrades are becoming the mainstream trends shaping the market. The rapidly developing mobile internet technologies and applications continue to create new business models and product demands. An increasing number of Chinese consumers, when making purchasing decisions, no longer obsess over price, blindly follow trends, hesitate excessively, or settle for less. Instead, they prioritize the quality of products and services, along with their own tastes and experiences. In this regard, Sony products—known for their unique black technologies, powerful functions, and tasteful designs—will undoubtedly become the top choice for those pursuing a quality lifestyle and a youthful, fashionable image.
※ Mr. Takahiro Kawanishi, Chairman & CEO of Sony China, introduces the brand2017annual product strategy
Since taking office,Takahiro Kawanishi has firmly implemented the “Sony Fan Strategy.”Kawanishi stated candidly: “The Sony brand is our invaluable asset, and Sony fans are our precious wealth!” As a brand with over70years of history, Sony has had the privilege of cultivating generations of fans in China who cherish, support, and advocate for the Sony brand. They fell in love with Sony for different products, but they share common traits: valuing the value brought by technology, paying attention to design and usage details, and feeling proud to own Sony products. Moving forward, Sony China will on one hand continue to strengthen its products and services to create one new surprise after another for Chinese Sony fans. On the other hand, it will also strive to tap into the enormous potential of China’s market in terms of quality upgrading.
2016year,Sony TVsThe product mix has continued to adjust, with the proportion of large-screen and high-end models steadily increasing. Moreover, through continuous improvements in operational efficiency and cost control, Sony’s Home Entertainment & Sound Business (including TVs and audio-video products) has raised its full-year operating profit forecast for two consecutive quarters and achieved strong growth in the2017fiscal year.
2016In theHDRfiscal year, leveraging its end-to-end HDR ecosystem advantage, Sony seized a new milestone in TV industry picture quality technology4K HDRand made remarkable achievements: with numerous advanced technologies and a wealth of imaging expertise, Sony’s flagshipZ9DTVs received an enthusiastic market response and impressive sales performance.2This yearX9300EinX9000Emonth, Sony launched its latest masterpiece for the Chinese market —4K HDR,X9300Eand otherX9000Ehigh-end new products.Z9Dand4K HDRseries not only innovated the visual experience of LCD TVs, but also further brought the advanced version of theX1image processing chip,
※ which was previously featured in the
, to the mass market, delivering a richly detailed and immersive audiovisual experience to more consumers.OLEDMr. Kazuo Hirai, Executive Vice President of Sony Group and President of Sony Visual Products Inc.,A1
along with Mr. Kawanishi, unveiled Sony’sOLEDnew TV productsA1at this Sony Expo event. During the Sony Expo press conference, Mr. Kazuo Hirai, Executive Vice President of Sony Group and President of Sony Visual Products Inc., introduced Sony’s global TV business development strategy and, together with Mr. Kawanishi, unveiled Sony’sCESThe stunning products unveiled at the exhibition are equipped with4K HDR processing chips.X1 The advanced version (X1? Extreme) features Sony’s exclusiveAcoustic Surface?Acoustic Surface technology (Acoustic Surface), which directly outputs sound through vibrations generated by the display screen. By eliminating the traditional speakers usually placed around the screen,A1it achieves a sleek, speaker- and stand-free design. With sound emanating from the screen itself, the audio and visual effects become seamlessly integrated, enhancing the sense of visual realism. Thanks to theOLEDwide viewing angles of the screen and the Acoustic Surface technology that unifies sound and picture, users can enjoy an optimal viewing experience from multiple positions in the living room.A1The launch not only marks Sony’s leadership in driving market transformation through excellence in picture quality, large-screen displays, design aesthetics, and smart applications, but also, followingZ9D, reaffirms Sony’s commitment and capability to continuously lead innovation in television technology.
Sony is one of theleading brands in professional digital imaging,with deep technical expertise in professional components such asCMOSimage sensors and upstream industrial technological advantages in the professional imaging field.2016In the fiscal year, Sony expanded the powerful features of its digital imaging products—including4Dautofocus,55-axis image stabilization, high-speed continuous shooting,4Kdynamic video recording, and ultra-slow-motion video capture—to even more models. The compact and lightweight bodies, combined with robust shooting capabilities, along with a rich lineup of models and lenses suitable for various shooting environments and purposes, have made Sony mirrorless cameras the top choice for more photography and videography professionals and enthusiasts.2016The4model of theGMaster Series high-end lenses launched in
has further perfected the mirrorless system, establishing it as a significant force in the full-frame camera market.2016Entering its tenth year, the Sony-sponsored World Photography Awards saw over22.7million entries submitted in
. The standards of photographic technique, artistic impact, and expressive depth continue to rise, making it a truly globally influential photography competition. This success complements Sony’s growing status in the photography industry. China not only became the country submitting the most entries, but also ranked fourth among countries with photographers selected as finalists. Sony will continue to nurture China’s rich soil of imaging art, fully tapping into both market and artistic potential.In theaudio productsHi-Resdomain, Sony’s High-Resolution Audio () product lineup now includes headphones, audio players, Bluetooth speakers, headphone amplifiers, home theaters, and more, with an increasingly comprehensive range. Sony audio products are known for their stunning sound quality, stylish designs, and vibrant colors. Covering bothhigh-end audiophile products and models focusing on various features such as noise cancellation, deep bass, portability, water resistance, and sports use, they cater to users whopursue high-quality entertainment experiences as well as
The premium product of the "Signature Series," launched last September, represents the culmination of Sony's analog and digital audio technologiesSignatureand is seen asWalkmana strong comeback for the brand. Last10month, theMDR-1000Xheadphones were released, receiving widespread acclaim in the industry for their powerful digital noise-canceling capabilities, personalized AI noise-canceling modes, and seamless switching between ambient sound and music. In the audio business, Sony not only boasts decades of technical expertise but also deep emotional resonance.2017This year, Sony will continue to expand
Hi-Resits product lineup, faithfully conveying the emotions artists put into their creations through a wonderful soundscape, and inspiring users with its craftsman spirit.
Sony’s mobile businessachieved consecutive profitability in the2016first three quarters of the year. At last month’s Mobile World Congress in Barcelona, SonyXperia? XZ Premium,Xperia
XZs, andXA1 Ultrasmartphone new models were unveiled, earning praise from both the industry and many Sony fans.Xperia? XZ PremiumEquipped with the world’s first mass-produced Snapdragon835processor, a newCMOSimage sensor, and a4KresolutionHDRdisplay, among other cutting-edge technologies, it was awarded2017Best Smartphone ofMWC.! It features the world’s first camera equipped with a memory-stacked sensor, theMotion Eye?, which, based onCyber-Shot? technology, can shoot slow-motion video at960frames per second.
Among the many cutting-edge electronic products at Sony Expo, the colorful, versatile, and funKOOV? programmable educational robot kit stood out. This product, which once won Japan’s Good Design Gold Award, was officially launched in the Chinese market by Sony Global Education in February this year. It aims to gradually cultivate children’s spirit of exploration and creativity through the hands-on play of modular assembly and programming robots to move.
Mr. Hiroshi Takahashi also introduced Sony’s rapidly growingprofessional systems and electronic components business in China. In four major industries — including media production, education, cinema, and entertainment — Sony leverages its technical expertise in imaging and end-to-end solutions capabilities to provide comprehensive support in terms of systems, products, and operations. In addition, Sony utilizes leading-edge electronic components, relies on a highly experienced engineering team, and offers robust solution-based technical services to support the technological advancement of domestic Chinese enterprises. These efforts contribute to growth in sectors such as smartphones, wearable devices, drones, automotive safety, security, and eco-friendly materials, furthering the development of “Made in China2025” and environmental protection initiatives.
This annual flagship brand event, “Sony Expo,”held for the fourth time after previous editions in Beijing and Shanghai, once again highlighted the pivotal role ofSony’s entertainment businessas a key pillar for the company’s future development. A rich array of entertainment content from Sony Pictures, Sony Music, and Sony Interactive Entertainment added a vibrant touch to the event, showcasing Sony’s unique brand appeal that spans both electronics and entertainment.Mr. Takeshi Tsuchida, President of Sony Interactive Entertainment Shanghai Co., Ltd.,also made an appearance at “Sony Expo,” unveiling to fans the vast and exciting world of Sony gaming.
Mr. Yasuhiro Takahashi also announced on-site that following the openings in Shanghai, Beijing, Chengdu, and Guangzhou, Sony’s fifth directly operated store in China will be established in Shenzhen in the second half of this year. Serving as a venue to showcase Sony’s full product lineup, offer customers hands-on experiences and professional services, and act as a hub for fans to gather and connect, the Shenzhen store will undoubtedly play a significant role in driving Sony’s business expansion and market promotion in southern China.
※ This annual flagship brand event, “Sony Expo,” came to a successful close
as Sony Expo sounded the starting gun for Sony’s new year sales season.2017In the fiscal year (starting April 1), Sony China will continue to strengthen its products and services, launch more targeted and effective marketing campaigns, strive to expand the overlap between Sony and its target customers, allow more potential consumers to easily experience the charm of Sony’s products and services, and ultimately turn them into Sony fans who share its vision, emotions, and inspirations.
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Sony Corporation is one of the world’s leaders in consumer and professional audiovisual products, gaming products, communication products, core devices, and information technology. Its achievements in music, film and television, computer entertainment, and online businesses have also made it a global leader in electronics and entertainment. For the fiscal year ended2016year3month31, the company reported consolidated annual sales of2015billion U.S. dollars.717billion US dollars.