"New Retail" and "O2O" are constantly buzzing in our ears. Why do they always seem "so close" yet "so far"?

For small and medium-sized retailers, why are traditional business and marketing models being phased out?

How can small and medium-sized retailers build an O2O operation platform in the mobile internet era?

The ISPO Academy Retailers' Training Class is here!Get a grip on "New Retail," focus on "Micro Marketing," and help retailers stride boldly toward profits.

I. Theme Introduction

"New Retail"

"New Retail" has emerged against the backdrop of mature mobile payment technologies, cloud computing, logistics, 4G networks, and intense competitive pressures within the retail industry. Its primary trend is the integration of online and offline channels. E-commerce and physical retail businesses, which were once separate and conflicting, are now moving towards hybridization and convergence. Through precision-driven and experience-focused models, businesses aim to understand consumers, satisfy and guide their needs, thereby achieving consumption upgrades. For retailers, this also enables them to forecast consumer data and manage production, leading to retail upgrades.

After in-depth research on the various challenges faced by small and medium-sized retailers in the "New Retail" environment, and consultations with relevant industry experts and scholars, ISPO Academy has finalized the theme of this training class as "O2O Marketing in the Mobile Internet Era." That is, leveraging "Micro Marketing" in the mobile internet age to assist small and medium-sized retailers in transforming and breaking through.

"Micro Marketing"

Micro Marketing refers to the use of emerging social media such as WeChat, Weibo, micro-videos, and QR codes to influence target audiences. By rapidly disseminating, sharing, providing feedback, and interacting via micro-channels, it achieves functions such as market research, product promotion, customer relationship management, brand communication, and crisis public relations.

Micro Marketing boasts advantages such as high efficiency, convenience, cost-effectiveness, high interactivity, and strong dissemination power. Compared to the expensive marketing costs of traditional media advertising, Micro Marketing offers a low-cost communication platform that is more humanized and emotionally engaging, enabling better connections between businesses and audiences, thereby building strong customer relationships and achieving excellent marketing results with minimal expenditure.

II. Schedule

Date: July 4–5, 2017

Theme: O2O Marketing in the Mobile Internet Era

July 4

Thematic Training: O2O Business Model Innovation in the Mobile Internet Era, Implementation of "Micro Marketing," WeChat Marketing Practice, and Corporate Self-Media Operations

Use "Micro Marketing" to attract customers and build profiles;

Use "Micro Marketing" to accurately identify customer needs and deliver refined services;

Use "Micro Marketing" to sell products and grasp the new era of "New Retail" in the mobile internet.

July 5

Morning: Practical Case Sharing and Interactive Exchange

Afternoon: Outdoor Activity Experience (A unique open experience day offering real-life experiences with water sports, outdoor activities, camping, and related products)

July 6: Shuttle bus transfer to the ISPO Shanghai Summer Exhibition venue

Over 500 domestic and international brands bring you the latest products and business opportunities!

III. Instructor Introductions

Jun Jun, a seasoned internet professional, is a hands-on, innovative online marketing expert, mentor in internet thinking, advocate and pioneer of cross-industry marketing, and a gold medal lecturer in comprehensive marketing systems. He has delivered captivating lectures at prestigious institutions including Peking University, Tsinghua University, Nanjing University, Shanghai Jiao Tong University, Zhejiang University, Renmin University, Sichuan University, Central South University, and Nanjing University of Finance & Economics. His expertise includes consultative online marketing training, vertical e-commerce platform operations, practical Micro Marketing research, and comprehensive marketing planning and consulting. He focuses on cultivating entrepreneurs’ internet marketing mindset holistically from the perspectives of vision, concepts, knowledge, and practical operations. In December 2014, he was named "Best Online Marketing Expert of the Year" by Famous Teachers Online, Times Glory, and Sohu.

Some of the well-known enterprises he has served include:

China Mobile, China Telecom, China Post, China National Petroleum Corporation, Vanke, Greenland, Poly Group, Overseas Chinese Town, China Resources Group, CITIC Group, SIPG, Canon (China), China Unicom, Jiangzhong Group, Skyworth Group, TCL, Siemens, Red Bull, Pfizer, Honda...

Main Works:

"Micro-Marketing Implementation in Traditional Industries", "WeChat Marketing Methods 1+2+3", "Disruption and Transformation: New Media Marketing Methods".

(More mentors to come, please stay tuned for updates...)

IV. Course Fee and Registration Method

Standard Price: 988 RMB per person

Early Bird Discounted Price: 688 RMB per person (must complete online registration and payment before May 31)

Group discount for 5 or more participants, details available upon inquiry.

Registration Method

Long press to scan the QR code and complete your registration.