In 2017, the Gregory brand celebrated its 40th anniversary. Looking back on four decades of development, it has been a long and golden journey through mountains and rivers — a truly momentous year worthy of commemoration. From June 17 to 18, the historically significant and time-traveling “Grand Vision” Gregory 40th Anniversary Backpack Exhibition and Brand Exchange Event will be held in Beijing. Over the two-day event, outdoor enthusiasts and industry insiders can freely view hundreds of classic Gregory products, and participate in interactive activities on-site to win exciting prizes.
During the event, we will invite Mr. Liang Wei, a Gregory backpack collector, to share the outdoor stories behind his collection of Gregory backpacks over the past 40 years, introduce the Gregory brand culture, and explain the application of Gregory backpacks in outdoor and daily life. Real items will bear witness to the evolution of the Gregory brand philosophy: “Function-driven, continuously evolving, looking to the future, and staying true to our roots.”
During the theme activities, we have prepared a variety of Gregory commemorative badges, Gregory backpacks, and other interactive prizes on-site. Every visitor will receive one Gregory 40th Anniversary Commemorative Backpack Cover as a gift. At the same time, a live broadcast will be held at the Gregory Tmall flagship store, engaging with everyone online through activities including the 618 promotion, red envelope rain, buy-one-get-one offers, and limited-time flash sales of the Z series. With generous prizes and high-quality items, don’t miss out on this event!
? We hope that, as mentioned in the short film, every Gregory backpack will become your “companion for 365 days”! Each simply designed and clean backpack is your loyal partner, walking the path of your dreams with you into the future.
Event Date: June 17–18, 2017
Event Location: Patagonia Flagship Store, Building 5, Sunken Plaza, Sanlitun SOHO, Chaoyang District, Beijing
Event Content:
June 17
10:00–17:00
Exhibition area open, free admission
Each visitor will receive one Gregory 40th Anniversary Commemorative Backpack Cover
June 18
10:00–13:00
Exhibition area open, free admission
Each visitor will receive one Gregory 40th Anniversary Commemorative Backpack Cover
14:00–17:00
Theme celebration event to be held, with live broadcast and prize giveaways at the Gregory Tmall flagship store.
Tmall flagship store livestream link:(Copy the full text below and open Taobao or Tmall app to directly access the livestream room)
Copy the entire message, open the Tmall app, and view [Mountain Appointment x Gregory 40th Anniversary “Grand Vision” Backpack Exhibition] (If the app is not installed, click here: http://zmnxbc.com/s/xeDhi?tm=6b3a39 ) Taobao voice command