Introduction:
In recent years, with the rise of the fitness trend, more and more women have shifted from the concept of “being thin is beautiful” to pursuing a healthy beauty through body shaping and fitness. Especially among white-collar women in first-tier cities, there has been a stratified and diversified demand for fitness and body sculpting. General-purpose, mass-market gyms have also successively introduced private customized services and courses, especially with yoga—highly favored by women—now having its own dedicated studios.
(Balance School’s Aerial Yoga at the Asian Women’s Sports & Fashion Expo)
Recently, our reporter visited the heads and personal trainers of yoga studios in Shenzhen180to learn that yoga studios are mainly located in the business centers and high-end residential areas of Luohu, Futian, Nanshan, Bao’an Central District, and Longgang Central City;CBDin the aforementioned locations;60%the member count of the above-mentioned yoga studios exceeds one hundred, with female members accounting for90%;180of the studios offer personalized private coaching course services, and the age group of female customers purchasing private coaching services is concentrated at28-35years old, making up65%,70%of the members opt for a fixed coach.
(Yoga Studio at the Asian Women’s Sports & Fashion Expo)
With the diversification of needs among different age groups, income levels, corporate executives, and private business owners, yoga studios have also started differentiated operations in areas such as cultivating star coaches and offering exclusive customized courses.
Most studio owners and private instructors expressed the need for a professional platform to access expert yoga information, participate in industry events, and learn and integrate various yoga schools.
(Balance School’s Aerial Yoga at the Asian Women’s Sports & Fashion Expo)
Some of the interviewed studio owners and coaches also shared their expectations and views on the expo platform from the perspectives ofAsian Women’s Sports & Fashion Expoexhibitors, fans, and general followers.
Jingli Yoga:
The first Asian Women’s Sports & Fashion Expo was very successful with a large turnout, providing us with excellent exposure and promotion. For the new edition, we hope to see more yoga enthusiasts join, along with richer content to attract more people to learn about the expo, Jingli Yoga, and as a professional training institution for yoga teachers and enthusiasts, we hope to see more displays of graceful yoga postures and healthy lifestyles.
Yoga Magazine:
The Asian Women’s Sports & Fashion Expo breaks away from traditional exhibition models by creating a fashionable, lifestyle-oriented light sports experience through on-site interaction. It allows more practitioners to experience it firsthand and enjoy the fun.Asia LadiesAs a trendsetter in the women’s sports and fashion industry, we hope it continues to thrive and look forward to continued collaboration.
President of the Yoga Association, Teacher Linzi:
The first Asian Women’s Sports & Fashion Expo added a beautiful touch to Shenzhen and opened a new window for the yoga industry. It allowed us to convey the culture and spirit of yoga to practitioners through such an event. For next year’s expo, we hope more yoga studios and professional instructors will participate to engage closely with practitioners, learn and discuss together, and promote the spread of yoga culture.
Manager Ms. Yang of Noble Lady Yoga:
The Asian Women’s Sports & Fashion Expo did a great job with interactive experiences in the yoga studio. Adding some competitive elements would make it even more eye-catching. Our yoga studio follows a brand-oriented industry path and frequently collaborates with the Shenzhen Yoga Association to host various yoga competitions. We believe integrating with the expo platform could significantly expand our influence.
Elegant Yoga coach Angie:
We have200long-term members at our yoga studio. As we expand the business scope of the yoga studio, we need to plan more member activities and would be happy to bring our members to participate in any industry yoga events. We also plan to launch our own yoga apparel brand and need channels to connect and collaborate with relevant brands.
SUNYAProfessional Yoga Studio:
The studio was established based on the influence of a gold-medal yoga instructor and is very willing to participate in yoga forums and courses. We are considering collaborating with yoga apparel brands to develop our own product line. The Asia Women’s Sports & Fashion Expo can provide business networking and event opportunities, which we would be glad to take part in.
Jingyi Yoga:
The studio has100regular members and500online interactive members. We would be interested in joining offline yoga events if available. With such a large membership base, we are also considering expanding our business scope and building the brand image of the yoga studio.
Asia LadiesIt is precisely our philosophy to advocate a fashionable sports lifestyle. In the yoga segment, we introducethemed yoga competitions,ambassador yoga courses,yoga cultural experiences,andyoga fashion apparel showcases.We have created a benchmark promotional platform for yoga and have also contributed to the integration of the domestic yoga market. We look forward to industry professionals coming to visit and discuss with us.Yoga Fashion Apparel ExhibitionIt has established a benchmark promotional platform for yoga and promoted the integration of the domestic yoga market. Industry professionals are welcome to visit and discuss further.
Asia Ladies2018Invited Attendee List
Asia Ladies2018Exhibition Overview
Exhibition Time:2018Year1Month12-14Day
Exhibition Venue:Shenzhen • Shenzhen Convention and Exhibition Center
Organizer:Shenzhen Kastone Sports Industry Development Co., Ltd.
Exhibition Area:15000sqm
Exhibiting Brands:300homes
on Sports Road
Asia Ladies 2018will continue the tradition of the “women-only event”+new product trend release+fashion lifestyle experience,” and will also introduce a series of year-round online and offline events.